A single administration interface to improve efficiency In a recent blog post we discussed how dental practices who use social media most effectively, tend to have at least some involvement with the process. This is often a team effort whereby …
Managing your dental practice social media with HootSuite Read More »
Here’s why not…. One of the reasons why more and more dentists are transferring to Dental Media is that we don’t insist on monthly maintenance contracts for their websites. Unless your needs are extremely complex, your website can be looked …
Do I need a monthly maintenance contract for my dental website? Read More »
What is it and why is it beneficial? In this blog article we take a quick look at a feature which Google has made available to web authors to help identify their work on the internet and particularly, where it …
Getting active on social media without using impersonal, outsourced services. The advantages from using social media for client engagement and to assist search engine optimisation (SEO) have been documented many times and there is no need to re-iterate that here. …
Differentiating your dental practice online Whilst we may not wish to acknowledge it, there is a tendency for the general public to view dental services as a commodity, with price being the key differentiator. There used to be a saying …
Revisiting the basic principles for website optimisation As more dental practices develop their online marketing presence, inevitably competition for prominent Google ranking hots up. This is particularly so in competitive environments e.g. large inner city locations with several practices in …
Optimising a dental website for “long tail” searches First off, a quick definition of “long tail keywords” – these are typically longer and less common search phrases that cumulatively, make up the bulk of searches for a particular topic. This …
17 frequently asked questions with answers from the Dental Media Blog If you have a dental practice, you will most probably have a website or at least be looking into getting one set up. Most businesses have a web presence …
Getting started with internet marketing for your dental practice Read More »
Broadcast quality content to build your web community It used to be the case that you built your website, published it, gathered a few back-links to promote in Google and job done. Of course a great website is still the …
Google’s search index is multifaceted – here’s a quick overview With more and more dental practices developing an online presence and beginning to realise the importance of “Google”, I thought it opportune to compile a quick review of the main …
Which components make up the Google search results? Read More »
