The good, the bad and the plain ugly…. A key component of a great dental website is the treatments section. Here you can showcase your services, promote any headline treatments and really show how you can make a difference for …
The good, the bad and the plain ugly…. A key component of a great dental website is the treatments section. Here you can showcase your services, promote any headline treatments and really show how you can make a difference for …
How voice search will affect SEO Before we start, don’t panic! The introduction of voice search by Google doesn’t mean that everything on your dental website needs to be restructured immediately. However, I will use this as another illustration of …
Another useful technique for improving website SEO In another of our back-to-basics website SEO articles we will take a quick look at optimising images and how this can make a small but useful improvement to your ranking position in the …
Making it easy for Google to find you website pages In the Dental Media blog you will find a wide range of topics, from holistic overviews of various web marketing techniques through to detailed descriptions of some of the important …
Why a new website needs to be tested in multiple browsers Firstly, what’s a browser? More accurately, a ‘web browser’ is a tool or piece of software that resides on a PC, tablet or mobile ‘phone which is used for …
….and how they relate to SEO Over the last few weeks we’ve turned down several potential new SEO clients. Whilst turning clients away is not a regular feature of our business, there are some occasions where, ethically, if you feel …
Tools to measure and analyse website traffic Any professional online marketing project relies on analytical tools to help measure effectiveness. The output of these tools can then be used to tune the inputs to the overall process to optimise and …
An updated study on ranking signals – June 2013 As seasoned search marketers in the dental arena, one of our main tasks is to try to identify what works and what doesn’t when it comes to increasing a website’s visibility …
Which factors make a website rank well in Google? Read More »
New data shows the importance of a prominent search engine position The correlation between a good ranking position and high levels of traffic to your website is already reasonably clear and the benefits understood. However, latest data from Chitika, a …
The top position in Google attracts 1/3 of all clicks Read More »
The ‘MailChimp’ system for dental practices I’m busy configuring email marketing systems for some of our dental clients so I thought I’d take 30 minutes out to tell you about the system we use i.e. MailChimp. However, before I delve …