A recap on recurring dentist marketing pitfalls 2020 has certainly been an unusual year and not really in a good way! With the advent of Covid-19 and what looks like turmoil and uncertainty associated with Brexit and other world events, …
A recap on recurring dentist marketing pitfalls 2020 has certainly been an unusual year and not really in a good way! With the advent of Covid-19 and what looks like turmoil and uncertainty associated with Brexit and other world events, …
Here’s why your blog is still great for patients and for Google too! Blogging for dental practices first emerged in earnest 8 or 9 years ago when marketers realised that it was a great tool to help promote search engine …
SEO wins the battle for new dental patient enquiries As you’ll most likely know, there are numerous ways for a dentist to acquire new patients, from fundamental “word-of-mouth” marketing to comprehensive advertising campaigns using Google, Facebook and more recently, Instagram. …
Why “top of Google” should be your key marketing priority Read More »
How do you know if your website is good, bad or indifferent? It’s recognised by most people that a company website is a critical cornerstone for gaining new business from the web. For dentists, this means new patient enquiries. Indeed …
Research suggests that fewer than 1 in 7 dental practices update their own website Your website may have a facility which allows you to make updates in-house and without referring back to your designer, but do you actually use it? …
Do You Use Your Website’s Content Management System (CMS)? Read More »
Why stale websites lose impact quickly If you’ve ever searched the web for dental websites you’ll know that it’s a very diverse landscape – from flashy creations which resemble the website’s of Dubai hotels, to others which are maybe 8 …
How Often Should You Re-Design Your Dental Website? Read More »
What should a dentist consider before implementing an email service? One of the top 5 questions we are asked when providing web services for dentists, is “which type of email system should I use”. This is understandable as there are …
And how it should inform your digital dental marketing The results of a recent large-scale study has been published which show how users interact with Google, i.e. how many people click on specific parts of the search results. For example, …
Are your Facebook ads cutting it? An increasing number of dentists are turning to Facebook to promote their dental businesses; some to complement their organic SEO and PPC strategies, others who feel that they get better return-on-investment than Google Ads. …
The Anatomy of a High-Performing Dental Facebook Ad Read More »
Reaching the “tipping” point needed for meaningful conversions As a long-standing Google Ads provider for dentists, we are often asked about budgeting for clicks and what is a suitable level to get started to ensure meaningful ad campaigns. The level …