Author: Admin

Which Type Of Customer Relationship Management System For Dentists?

linking hands crm

Why it’s time to consider CRM for your dental practice and how to choose. One of the big frustrations we have as dental marketers is the apparent lack of comprehensive systems for capturing and nurturing leads at the practice level.

Why your branding comes before your new website

dental branding example

Your logo is a key part of your business identity and needs to come first! An issue which is raised quite often when we are planning new websites for dentists is that of the business identity i.e. the logo and

What next when the negative reviews arrive?

Handle bad dental review

Proactive management of dental reviews for reputation preservation Lots of dentists and/or their practice managers know the huge benefits of a comprehensive social media presence and use it very effectively. It is extremely useful for demonstrating “social proof”, for broadening

Dentists – are you ready for voice search?

viewing video on smartphone

Is your website voice search friendly? The number of users searching for products and services by voice continues to grow at pace, so-much-so that Google recently suggested that over 50% of searches will be via voice by 2020. This is

SEO BS – here’s how to avoid stepping in it!

bored man asleep doing nothing

The dental SEO business can be a minefield for the unsuspecting – watch out for the weasel words! Just for the avoidance of doubt, this post is not suggesting that SEO is a bad thing. On the contrary, SEO, done

Is your marketing company *really* doing the SEO you think they are?

confused website user

A cautionary tale and why you need to check what you’re paying for! As you’ll see if you read further into our blog, we periodically highlight some of the questionable tactics used by some dental marketers and the disproportionate fees

Pay-to-play digital advertising for dentists is here to stay

budget for marketing

Pay-per-click – why do you need to consider it and what are your options? Three or four years ago, the main channel for gaining new patients from the web was via the organic (free) search results; primarily Google. But whilst

Choosing images which work well for Facebook advertising

Facebook logo

Getting attention whilst still complying with Facebook’s strict advertising rules One of our most popular services here at Dental Media at the moment is Facebook marketing for dentists. This is where we use our marketing skill to create engaging adverts

Optimising Your Dental Marketing Plan For 2019

clicking on mouse

4 key drivers for success With 2019 upon us and new opportunities ahead, it’s timely to take a quick look at some of the priority actions required to ensure your dental marketing campaign is working optimally. Google in particular, made

Starting SEO for your dental practice website?

Google symbol

Know these 9 things before you begin! Prominent, sustainable search engine rankings are a key foundation for any dental business keen to gain new patients from the web. With web enquiries being second only to word-of-mouth referrals, it’s important to