The crucial role of the reception team in your dental marketing campaigns. The ultimate goal of any marketing campaign is to secure new business; so for dentists the bottom line is acquiring new patients who want the type of treatments…
The crucial role of the reception team in your dental marketing campaigns. The ultimate goal of any marketing campaign is to secure new business; so for dentists the bottom line is acquiring new patients who want the type of treatments…
If you’re interested in SEO for your dental website, follow Google’s advice! In this blog you may have seen a number of references to search engine optimisation, including Google’s web ranking algorithms and how to improve the position of your…
Is the ROI question a bridge too far for your dental marketing agency? If you’ve read other articles in our blog, you’ll be aware that one of our biggest irritations regarding the dental marketing industry, is the lack of accountability…
Why “expertise, authority and trust” now matter more than ever for dental content In March and again at the start of August this year, Google introduced some significant changes in the way that they assess how and where websites appear…
Don’t skimp on content – it won’t do you any favours in Google search I recently watched a video of a business coach discussing dental practice websites with his web designer, where layout and content were discussed in some depth.…
Google’s algorithm speed update and what you need to do In its ongoing quest to optimise the web, Google is becoming increasingly focused on website speed and how quickly pages display when a viewer opens them in their browser. Much…
Don’t allow your website to show an insecure warning – get an SSL certificate now! Back in February this year we wrote to over 300 of our dental clients to remind them of the impending GDPR regulations and what needed…
Guideline figures to help with your practice budgeting Budgeting for dental practice marketing is a hot topic and one where business principals often struggle to know where to start. Unfortunately there is no easy formula to calculate this as each…
Even more transparency for your digital marketing campaigns As I’ve mentioned previously in this blog, it never ceases to amaze when new dental SEO clients tell me that their old digital marketing supplier never provided reports to validate the success…
Yes! This example illustrates how viral content can sky-rocket your search results A few months ago we started a low-key SEO campaign for a dentist based in the south-east of England. This was using a typical set of techniques including…