Do you set and manage your marketing budget properly? All areas of business cost should be monitored and managed effectively and this includes marketing spend. Best practice is to set a budget and then track performance against that over time, …
Do you set and manage your marketing budget properly? All areas of business cost should be monitored and managed effectively and this includes marketing spend. Best practice is to set a budget and then track performance against that over time, …
Paid Media or SEO – What’s Best For Your Dental Practice? The web is still king when it comes to gaining new patient enquiries for dentists, particularly where you are building a business and the scope from word-of-mouth referrals is …
Professional bespoke visuals from Dental Media There’s an old adage that “a picture paints a thousand words” and there’s no disputing that when it comes to professional photography used for a dental website. Those practice websites which really stand out …
Video & Photography – Take A Website To The Next Level! Read More »
What is semantic search and why does it matter for dental SEO? One thing which strikes me when I talk to dentists about search engine optimisation is just how out-of-date their knowledge actually is. This is understandable of course, as …
Is Bigger Better? Often Not…. When you look for a product or service, are you the type of person who looks for an ‘all-in’ package or do you prefer something bespoke? Does a pre-prepared meal deal with starter, main course, …
What Do You Look For In A Dental Marketing Company? Read More »
Documented solutions, FAQs and infographics to rebuild patient confidence With dental practices open again and clearing the backlog of emergency cases, a return to providing a full range of treatments is hopefully not too far away. Whilst most dentists have …
Reducing Patient Fear Factor As Dental Practices Re-Open Read More »
It will create the wrong impression for users and Google! The announcement for dental practices to re-open following the Covid-19 issues took quite a few people by surprise, including dentists who were either part way through new website projects or …
Information to improve your dental website SEO Regular readers of this blog will know that periodically we publish articles designed to help dentists understand key elements of search optimisation, particularly how the Google search index works and how best to …
Understanding The Google Knowledge Graph And Knowledge Panels Read More »
Revamped Search Ranking Algorithm Makes Website User Experience A Priority At the end of May, Google formally announced that they will be introducing new user experience metrics into their algorithm which evaluates and then ranks website pages in the search …
New Page Experience Metrics Soon To Be Introduced Into Google’s Search Algorithm Read More »
Ensuring your communication and marketing is in shape post the Covid-19 lock-down It’s certainly hectic at the moment as the Government and various dental authorities give practices the green-light to re-open. There are lots of sighs of relief but also …