Author: Admin

Dental web text that works – for new patients and for Google! How many dentist’s websites have you seen where the text is sub-standard? Most of them to be frank; either bland and unengaging, overly technical or too minimal to …

Web Copy – Getting It Right First Time Read More »

Don’t get duped by what you read! I’ve written before about the unscrupulous tactics used by self-proclaimed SEO “experts” in the field of dental SEO, whereby unsuspecting dentists are duped into buying poor services which don’t deliver the results they …

Website and PPC Marketing Performance Statistics – Are They What They Seem? Read More »

Big players in the dental website and marketing sector crash in Google – is your site safe? Over the holiday period I took the opportunity to take a look at how our competitors were doing with their Google ranking and …

Did Google Penalise Your Dental Marketing Company’s Website? Read More »

“Your Money Or Your Life” – What YMYL means for dental SEO Google is constantly changing and evolving, using new methods and technologies to evaluate and rank website pages. There is now more reliance on AI – artificial intelligence, than …

Google Terminology And SEO – YMYL Read More »

Banish these big mistakes from your digital marketing campaigns and reap the benefits It’s that time of year where we start to look forward to the holiday break but also ramp up our planning for next year. Part of that …

Dental Marketing Mistakes To Eradicate In 2020 Read More »

Basic Google Analytics concepts for business owners When you’re blogging about your area of expertise, it can be all too easy to use terminology that readers may not actually understand, and I suspect I occasionally fall into that trap too. …

Understanding Your Dental Website Traffic Read More »

Getting the word out for your implants, orthodontics and facial aesthetics public events These days you have to work hard when it comes to marketing a dental practice and simply having a good website and some decent SEO may not …

Dental Open Days And How To Promote Them Read More »

Why a cheap logo just isn’t worth it…. In an increasingly competitive dental environment, do you want your practice to stand out above the crowd with a memorable, professional logo? Or would you prefer to save a few hundred pounds …

Logos For Dentists – The Dos and Don’ts Read More »

Don’t let your website content land you in trouble with the regulators! Several articles in the Dental Media blog look at how to develop and launch a website which will be a credit to your practice and also bring in …

Revisiting GDC web content guidelines Read More »

Showcasing your work effectively on-line For years, many dentists were slow to catch on to the power of the web when it came to advertising their services to the general public. Whilst there are still plenty who are stuck with …

Websites For Dental Technicians And Laboratories Read More »