“Strongest SEO team in the UK” – says who?
If you’ve been a dental practice owner for a while and during that time you’ve purchased services in the area of dental marketing, you will possibly know what a minefield it can be. It’s not easy to find a reliable, consistent provider who is focused on getting results and totally transparent along with it, and unfortunately the number of bad guys out there is increasing.
When you’ve been in the business for many years, building a strong reputation for helping hundreds of dentists with their marketing, on and off-line; it can be quite frustrating when new teams appear with glitzy websites and making lots of bold claims about their ‘success’ with SEO and other methods. But it’s not just the new entrants who make these hugely over exaggerated claims; a number of marketing teams who have been around for a while try to bamboozle potential new clients with what can only be described as “smoke and mirrors”.
One such example currently claims to have the strongest dental SEO team in the UK, but when you look closely, you’ll see that this is pretty far off the mark. Their client results are at best very average and their own website was actually penalised by Google not too long ago due to using techniques way outside of Google’s publishing guidelines. If they managed to do this to their own site, what are they risking with dentist’s websites?
The problem here, and it’s a big one, is that your average dentist has no clue how to differentiate between good and bad and is easily duped by glossy websites which claim amazing successes. But if you are experienced and you look more closely at what they say and do, it’s very clear that their a lot of the claims are not based on substance but mainly obfuscation and misinformation. So how are they doing this and what do you need to look out for to ensure you don’t get duped? Let’s take a closer look at these questionable ways!