Professional photography and video – taking websites to the next level!
We’ve commented previously about the power of high-quality visuals when it comes to building great dental websites which really stand out. If anything, those comments are even truer today than when we first made them.
When we talk about “visuals” we primarily mean photography and video, not the structural design of the website per se. Furthermore we also need to differentiate between “stock” visuals i.e. the pre-made photographs you often see being used to build dental sites, and the bespoke photographs generated when a professional photographer visits the practice for a bespoke shoot.
As we’ll see, the bespoke, personalised imagery works much better for patient engagement than the generic stock images that many agencies fall back on.
Stock images versus a personal photo shoot
Most design agencies will have membership of one or more images libraries where they can access a wide range of pre-shot photographs for use with their client’s website projects. This makes it easy and cheap to gather a selection of images to use. Whilst you can build a perfectly adequate website like this, what is clear is that too many dentists are following the same tack and ending up with websites which look quite generic i.e. just too similar to the competitor website from the practice down the road.
What we know from many years of experience working with dentists and securing new patient enquiries, is that websites which stand out from the crowd work much better than those which look “samey” or generic. Of course this has to be matched with excellent usability and great technical underpinnings as this will also affect performance, not just for the user but how well the website works in Google too.
Hence it really is essential these days to ensure that you website is top-grade and really does stand out above your competitors. One essential component to achieve this is to ensure that the visuals you use are bespoke and personalised, not generic stock versions which appear on numerous websites as well as your own.