Yes! This example illustrates how viral content can sky-rocket your search results
A few months ago we started a low-key SEO campaign for a dentist based in the south-east of England. This was using a typical set of techniques including regular blogging, back-links and selective use of social media to broadcast suitable web content.
By month three we’d managed to move the dentist’s website from the base of page one to position five, great progress in a relatively short period of time. This increased his website traffic and contacts very nicely but still leaving more work to do as competition for the top Google positions obviously increases as you progress upwards. Typically at this point, progress slows down and it can take many months to finally make it up in to the top positions, particularly where competition is fierce. However, slightly unexpectedly, at this point one of blog posts we had written for the client “went viral” and things really started to take off.
What happened and what can we learn?
A blog post we had written for the client covered the topic of baby teeth and how they shouldn’t be forcibly removed. It was fairly in-depth, well-researched and drew on several bona fide references across the web, maintaining the usual high standards we set for our content generation. The blog was duly published and nothing much happened for a week or two. Then one evening, we noticed very high bandwidth usage on the client’s website which was far in excess of normal – 50 to 60 time more! So something was clearly going on. This continued for several days.
On inspection of the server statistics, it became clear that the client’s blog post had been picked up and used in several posts on the web, including YouTube and Reddit, two huge sites. This resulted from a post made by a man who’d removed his son’s tooth by attaching it to a projectile which yanked out the tooth when it was launched – not recommended! Argument about this tooth removal “technique” ensued on various forums and the dentist’s blog was used as a reference in many of the comments across several very large websites. Our client’s site was actually visited thousands of times as a result, explaining the huge jump in bandwidth. Those visits have slowed down a lot but are still very healthy weeks later.
There is a great deal of confusion regarding encrypted email and what this actually means, particularly if you are considering using email to contact dental patients or perhaps transferring information to other dentists.
If you are reasonably experienced with 
In another of our “understanding the basics” blogs, today we take a quick look at website domains and hosting. For lots of people this is already clear, but for those relatively new to the web and just starting out on the road to 
There are numerous techniques dentists can use to encourage new patients sign-ups by harnessing the power of the Internet. There is the “long game” whereby you build a great website and then invest in SEO to gain prominent ranking positions; along with faster methods, for example advertising via Google AdWords or on Facebook.
So you have a digital marketing campaign up-and-running for your dental practice? Perhaps most of it is ‘DIY’ on the back of advice you may have gleaned from the Internet, or perhaps picked up at a dental seminar or similar. Sometimes those types of overviews make it seem simple to do, so it can’t be too tricky can it?
The number of patients who find dentists via their Google “maps” and local results presence is significant – however this is only true for those practices whose website feature prominently in the local/map results for searches like “dentist near me”, “dentist Trumpton” or simply “dentist” with no location suffix. This goes for all of the various treatment searches too.
It is Google’s publicly stated aim to deliver the best answers for questions posed by users in their search engine. To achieve this Google tries to identify those websites which are popular and authoritative on a particular subject and then promotes these to the top of the search rankings. Of course it’s not quite as straightforward as that and Google uses lots of different signals to work out website search positions; however it is still very clear that authoritative websites tend to appear very prominently in the ranking results.