….and one good reason why you should!
Here at Dental Media we look after websites and digital marketing campaigns for hundreds of dentists based in the UK. A large component of the monthly work we undertake on their behalf involves promoting their websites to prominent positions in Google, a process known as search engine optimisation or simply, SEO.
It is well understood that high search ranking positions are very important for securing new patient enquiries and consequently dentists are becoming increasingly aware that a suitable budget has to be allocated to this type of promotional activity.
Organic SEO is the process of improving the search positions for a business in Google’s free results sections, both the traditional listing of results and in the local/map sections. To do this well takes a lot of time and effort and cannot be rushed. All work must be completed within Google’s web publishing guidelines and done sustainably. There are no quick wins and over-aggressive SEO can easily result in a website being demoted or even banned by Google, as we’ve covered elsewhere in this blog.
Fortunately, most clients are aware of these constraints and expect to see results improve gradually as their search positions improve over time. However, very occasionally, a client elects to cease their SEO work based on misconceptions and misunderstanding of the processes involved. In today’s blog we’ll look at three reasons why clients have (prematurely) stopped SEO work and why their decision was questionable. The objective here is to shed light on the processes involved and to set a benchmark for expectations.