Google’s all-new search algorithm – what does it do? Just over a month ago, Google introduced another huge change into the world of search and how it calculates which websites to return when a user enters a search query. This …
Google’s all-new search algorithm – what does it do? Just over a month ago, Google introduced another huge change into the world of search and how it calculates which websites to return when a user enters a search query. This …
Planning and testing to ensure success Have you ever seen those new dental websites which are launched prematurely with huge sections missing? The phrase “coming soon” where the treatment gallery should be or missing photographs of key team members? There’s …
Preparing for the launch of a new dental website Read More »
What we do and how we do it It’s great to see dentists starting to ask all the right questions of their web marketing partners. With lots of useful, easily accessible information available, it’s now relatively straightforward for business owners …
Which is best for my website promotion? This is a very popular question asked by dentists who are trying to determine which web marketing channel will deliver “best bang for buck” – SEO or pay-per-click? Before we explore further, here …
How to engage visitors and keep them on your dental website Website “stickiness” is a term that has been around for a number of years – always important but even more-so now. This term is self-explanatory in that it describes …
Simple tips to optimise your pay-per-click campaign With Google announcing preferential positioning for Adwords campaigns which utilise “extensions” correctly, it’s worthwhile a quick review about Ad. extensions generally and how they can benefit your PPC campaign. What are Ad. extensions? …
WordPress plugins to boost your blogging efficiency Whilst WordPress is arguably not the best tool for building admin-friendly dental websites, it is our tool of choice for building blogs. WordPress was initially developed as a blogging platform and in the …
Updating your website every 2 – 3 years makes sense…. Whilst some may consider that an article of this nature is simply designed to create new business, I hope to show that this is not the case and in fact …
Affordable visual branding solutions for dentists First impressions count – although our parents always advised that you should not judge a book by its cover, that principle cannot be applied to businesses. Making a professional and memorable statement about your …
The importance of secure passwords and regular back-ups My day has been delayed somewhat thanks to Adobe – the makers of web and print design software. Thanks to their insecure data storage, 2.9 million user accounts were hacked resulting in …
Keeping Your Online Accounts Safe – The Adobe Debacle Read More »