Support for marketing activities within the practice Whilst it is possible for a dentist to outsource all marketing activities, many are realising that the best advantages are realised when a member(s) of the practice team is also actively involved. This …
Practical marketing training for the dental team Read More »
How much do I need to spend to promote my dental practice on-line? I’m prompted to write this particular article after reading a useful web review which proposed baseline metrics to measure the performance of typical dental practices. These elements …
What’s the difference between these important Google properties? Google is constantly evolving the tools it makes available to businesses to help them advertise on the web – so-much-so that the ever-changing formats can get quite confusing and often frustrating! This …
What to do if your dental website is relegated by Google In early 2012, Google really started to get tough with websites that were “over optimised” – this typically happened where thousands of low quality links had been built by …
Recovering website rankings after a Google penalty Read More »
Identifying the good and the bad in modern web design The web moves incredibly quickly; what was relevant in web design 18 months ago may no longer be valid today. However, whilst accepting that some future modernisation is inevitable, any …
…and how they hit your dental marketing budget One area where dental practices consistently waste money is the use of Google Adwords which have not been optimised correctly or worse, not optimised at all. Typical dental pay-per-click (PPC) budgets run …
Website and email communication of sensitive patient data New GDC guidance, due to come into effect at the end of September 2013, incorporates a new clause covering the transmission of confidential patient information, whether via email or from a contact …
New GDC standard – Transmission of Confidential Information Read More »
Checking the load speed of dental websites with Pingdom Tools Have you ever looked at a flashy website on your fast broadband connection and desk-top PC and, later, tried to load the same site on your mobile ‘phone over 3G …
Primary html data tags and how they are used for SEO. In another back-to-basics article, we will take a look at the some of the key data tags used within the html code of a website and how they contribute …
Search optimisation – why package deals don’t work Many of us will have seen the spam emails that hit our inbox advertising SEO deals, typically promising page one results for a few hundred dollars or less. Similarly you may have …
