Basic Google Analytics concepts for business owners When you’re blogging about your area of expertise, it can be all too easy to use terminology that readers may not actually understand, and I suspect I occasionally fall into that trap too. …
Basic Google Analytics concepts for business owners When you’re blogging about your area of expertise, it can be all too easy to use terminology that readers may not actually understand, and I suspect I occasionally fall into that trap too. …
Showcasing your work effectively on-line For years, many dentists were slow to catch on to the power of the web when it came to advertising their services to the general public. Whilst there are still plenty who are stuck with …
Websites For Dental Technicians And Laboratories Read More »
Important things to consider before investing in a new dental practice website. These days it’s easy enough to set up a website, even if it’s using a DIY website builder you saw advertised on TV or from an ad in …
Use Google’s Page Speed Insights Tool To See What’s Gone Wrong! With networks speeding up all the time and with 5G mobile data already with us, you might think that optimising your website’s loading speed is irrelevant theses days. However, …
Is your website engaging? Or are you stuck in the crowd? One of the most frequent questions we are asked when a dentist contracts us to build a new practice website is “what type of content do I need to …
What type of content works best for dental websites? Read More »
Why the technical performance of your website matters more than ever before – for users AND search engines Have you noticed the proliferation of dental websites which rely on huge images to generate “wow” on the home page, typically presented …
Why “expertise, authority and trust” now matter more than ever for dental content In March and again at the start of August this year, Google introduced some significant changes in the way that they assess how and where websites appear …
Don’t skimp on content – it won’t do you any favours in Google search I recently watched a video of a business coach discussing dental practice websites with his web designer, where layout and content were discussed in some depth. …
The Benefits Of A Comprehensive Treatments Section On Your Website Read More »
Why “all in one” web design packages may not be your best bet The current landscape in dental web design appears to be one of providing pre-configured packages for dentists who are time-poor and just need their designer to pull …
Check your website bounce rate regularly – here’s why…. Google Analytics has a huge amount of information but perhaps one of the most important elements for understanding how your dental practice website is performing is called ‘Bounce Rate’. In today’s …