Category: Website

Technical SEO and your website

website poor performance

Why the technical performance of your website matters more than ever before – for users AND search engines Have you noticed the proliferation of dental websites which rely on huge images to generate “wow” on the home page, typically presented

EAT and your website – important Google update!

rising Google positions

Why “expertise, authority and trust” now matter more than ever for dental content In March and again at the start of August this year, Google introduced some significant changes in the way that they assess how and where websites appear

The Benefits Of A Comprehensive Treatments Section On Your Website

reviewing website content

Don’t skimp on content – it won’t do you any favours in Google search I recently watched a video of a business coach discussing dental practice websites with his web designer, where layout and content were discussed in some depth.

Choosing between a bespoke, modular design or pre-configured package for your dental website

optimising website design

Why “all in one” web design packages may not be your best bet The current landscape in dental web design appears to be one of providing pre-configured packages for dentists who are time-poor and just need their designer to pull

Google Analytics Key Metrics – Bounce Rate

Check your website bounce rate regularly – here’s why…. Google Analytics has a huge amount of information but perhaps one of the most important elements for understanding how your dental practice website is performing is called ‘Bounce Rate’. In today’s

Web page loading time – why it really matters

Google algorithm update announced for July 2018 – does your dental website meet requirements? The speed at which your website loads has always been important, but with the improvement in broadband speeds and the introduction of 4G mobile data, many

Call To Action On Your Dental Website

What is it and why is it critical for your marketing materials? One of the phrases we tend to take for granted in the world of dental marketing is “call to action” – but what does it really mean and

Bad website?

Don’t start SEO until you’ve addressed the basics Today’s blog is prompted by a recent conversation with a dentist who was looking for an SEO provider to boost his search rankings. On the face of it, this was an excellent

Updating Your WordPress Dental Website

Maintenance-intensive WordPress and the need for ‘TLC’ Perhaps one of the most frustrating things we encounter on the web is where a WordPress dental website has been neglected and eventually breaks. Not only is this unprofessional for the business concerned,

Personalising Your Website

Why you need to avoid bland, generic design There is a good deal of nonsense spoken in the world of dental websites and marketing and trends come and go quite quickly when they are shown to add little value to