Why “expertise, authority and trust” now matter more than ever for dental content In March and again at the start of August this year, Google introduced some significant changes in the way that they assess how and where websites appear…
Why “expertise, authority and trust” now matter more than ever for dental content In March and again at the start of August this year, Google introduced some significant changes in the way that they assess how and where websites appear…
Don’t skimp on content – it won’t do you any favours in Google search I recently watched a video of a business coach discussing dental practice websites with his web designer, where layout and content were discussed in some depth.…
Why “all in one” web design packages may not be your best bet The current landscape in dental web design appears to be one of providing pre-configured packages for dentists who are time-poor and just need their designer to pull…
Check your website bounce rate regularly – here’s why…. Google Analytics has a huge amount of information but perhaps one of the most important elements for understanding how your dental practice website is performing is called ‘Bounce Rate’. In today’s…
Google algorithm update announced for July 2018 – does your dental website meet requirements? The speed at which your website loads has always been important, but with the improvement in broadband speeds and the introduction of 4G mobile data, many…
What is it and why is it critical for your marketing materials? One of the phrases we tend to take for granted in the world of dental marketing is “call to action” – but what does it really mean and…
Don’t start SEO until you’ve addressed the basics Today’s blog is prompted by a recent conversation with a dentist who was looking for an SEO provider to boost his search rankings. On the face of it, this was an excellent…
Maintenance-intensive WordPress and the need for ‘TLC’ Perhaps one of the most frustrating things we encounter on the web is where a WordPress dental website has been neglected and eventually breaks. Not only is this unprofessional for the business concerned,…
Why you need to avoid bland, generic design There is a good deal of nonsense spoken in the world of dental websites and marketing and trends come and go quite quickly when they are shown to add little value to…
Be sure what you are purchasing when it comes to your new practice website Earlier this week I came across a couple of questionable selling techniques in use by well-known dental website marketing companies. In the interests of those dentists…