A well-ranked, high-quality website is very valuable – have you accounted for it correctly? Here at Dental Media we’ve been helping dentists with websites and marketing for well over 20 years and unsurprisingly, some of our long-term clients are now …
Selling Your Dental Practice? How Much Is Your Website Worth? Read more →
The cost-benefit “disconnect”. This is a short post designed to stimulate thought around the subject of cost/benefit ratio of dental marketing. I’m prompted to write this because one of the biggest hurdles we encounter when trying to persuade dentists of …
Zero or Under Resourced Practice Marketing? What’s Next? Read more →
A quick calculation to help validate your marketing spend. Whilst many dentists are very close to the “numbers” for their business, perhaps surprisingly, lots aren’t. Maybe this is due to focusing on clinical aspects, lack of experience or simply coming …
Why most practices don’t need to pay £2.5k per month for dental marketing. Readers of our blog and customers of our business generally, tend to be quite savvy about business expenses and the avoidance of unnecessary costs. Indeed, we get …
Do you really need one or is it a waste of money? For some time, there has been a concerted effort by companies in the dental marketing industry to push their clients into monthly support contracts, often with substantial associated …
How much do I need to spend to promote my dental practice on-line? I’m prompted to write this particular article after reading a useful web review which proposed baseline metrics to measure the performance of typical dental practices. These elements …
Here’s why not…. One of the reasons why more and more dentists are transferring to Dental Media is that we don’t insist on monthly maintenance contracts for their websites. Unless your needs are extremely complex, your website can be looked …
Do I need a monthly maintenance contract for my dental website? Read more →
Controlling dental marketing costs I’ve been following a couple of threads on dental forums and blogs with interest. One was by coach Chris Barrow on his blog, the other was a thread in the GDPUK forums. Both reflected on the …
Creative ways to free up cash to fund your marketing strategy A potential dilemma facing dentists in 2013 is how to fund their marketing strategy in the face of mounting costs and diminishing income. Business growth for many dental professionals …
Ensuring sensible return on investment for marketing spend With competition in dentistry increasing year on year, progressive dentists are evaluating the best ways to market their services to ensure that they hang on to existing clients and continue to attract …