Category: Advice

Don’t lose out on new patient enquiries at the front-desk

budget for marketing

The crucial role of the reception team in your dental marketing campaigns. The ultimate goal of any marketing campaign is to secure new business; so for dentists the bottom line is acquiring new patients who want the type of treatments

Why An Encrypted Dental Website Is Now Essential

Encryption for your website

Don’t allow your website to show an insecure warning – get an SSL certificate now! Back in February this year we wrote to over 300 of our dental clients to remind them of the impending GDPR regulations and what needed

How Much Should You Spend On Dental Marketing?

budget for marketing

Guideline figures to help with your practice budgeting Budgeting for dental practice marketing is a hot topic and one where business principals often struggle to know where to start. Unfortunately there is no easy formula to calculate this as each

Domain names and web hosting for dentists

Understand the difference for your dental website project In another of our “understanding the basics” blogs, today we take a quick look at website domains and hosting. For lots of people this is already clear, but for those relatively new

Get New Dental Patients Using Facebook and MailChimp

A simple scheme to build new patient sign-ups for dentists There are numerous techniques dentists can use to encourage new patients sign-ups by harnessing the power of the Internet. There is the “long game” whereby you build a great website

Online marketing mistakes you may be making every day

Audit your dental marketing campaign to eliminate these common errors. So you have a digital marketing campaign up-and-running for your dental practice? Perhaps most of it is ‘DIY’ on the back of advice you may have gleaned from the Internet,

GDPR – avoid these mistakes!

Top mistakes we’ve encountered during the dental GDPR update frenzy This blog will be published on or around deadline day for GDPR – 25th May, and so you could say it’s a little late with its advice. However, given that

Preparing For Digital Dental Marketing

Preparation at the practice before starting out with SEO, pay-per-click or social media marketing. Dentists often ask us to undertake “fully outsourced” marketing for them because they have “no resources” at the practice to participate. Whilst we can cover most

Internal and External Dental Marketing

Why you need a focus for both…. I recently read a blog post from a dental coach where he noted that a few of his clients had significantly wound back their spend on external marketing in favour of prioritising their

Do you know what margin your Ad agency is taking from your monthly advertising spend?

Seeking transparency with contracts and reporting We are currently working with a client who uses our services for organic SEO i.e. seeking prominence in the free listings in Google search results. The dentist also has an historical relationship with another