Category: Advice

What is it and why should dentists prioritise it? Regular readers of this blog will know that we are extremely keen that dentists understand exactly how their marketing campaigns are working so that their return on investment is clear and …

Marketing Channel Analysis Read More »

Do you set and manage your marketing budget properly? All areas of business cost should be monitored and managed effectively and this includes marketing spend. Best practice is to set a budget and then track performance against that over time, …

Setting and Managing a Dental Marketing Budget Read More »

Is Bigger Better? Often Not…. When you look for a product or service, are you the type of person who looks for an ‘all-in’ package or do you prefer something bespoke? Does a pre-prepared meal deal with starter, main course, …

What Do You Look For In A Dental Marketing Company? Read More »

How might the communication interface between patient and dentist look in the “new world” ahead? The advent of Covid-19 has turned the world of business upside down, including UK dentistry. Indeed it’s arguable that the private dental sector is one …

Looking Forward – The Digital Dental Patient Journey Read More »

Back-To-Work Dental Marketing Initiatives Whilst we are still uncertain with regard to when dental practices will be able to re-open and indeed which procedures can be performed, we appear to be progressing towards that sometime reasonably soon. Our dental clients …

Boosting Patient Confidence Read More »

4 Focal Points For The Coming Weeks As we all come to terms with the harsh realities of our new environment and formulate plans to manage our businesses whilst we wait for better news, I thought it would be useful …

Dental Business Maintenance And Preparedness – Covid-19 Strategies Read More »

Recommendations for the present and the future to help keep your business on track It’s maybe a cliche already but these certainly are unprecedented times. As Coronavirus builds momentum and we are about to enter a grim period in the …

Dental Practice Marketing And The Covid-19 Challenge Read More »

As competition continues to increase, here’s how to stay ahead Undeniably, it is now harder than ever before to get new patients into your practice, and with competition continuing to rise, this is only set to become even harder. The …

Why it’s time for dentists to embrace digital marketing Read More »

Understanding the project scope, costs and commitments Are you about to jump into a new project to build a website for your dental practice? Perhaps you’re finding it all a bit of a minefield with lots of different offers and …

12 key questions to ask your website designer Read More »

Ignoring Conflicts Of Interest If you take a look through the small print on most dental marketing agencies websites, you will likely find a section which says that the company concerned will not actively promote more than one client in …

Is Your Marketing Agency Also Working For Your Competitors? Read More »