Category: Advice

When poor information leads to mistakes…. I think it’s fair to say that the world of dentistry is quite cliquey and, like many businesses, relatively few “personalities” can hold quite a lot of influence. Unfortunately this can lead to the …

Dental Marketing – When A Little Knowledge Is A Dangerous Thing Read More »

Keeping Patients Informed And Booking New Treatments Unfortunately we find ourselves in another full national lock-down brought upon us by increasingly infectious Covid variants and arguably compounded by questionable crisis management, together with lack of compliance amongst some members of …

A New Lockdown But Dentistry Remains Open Read More »

Which techniques will deliver the most new patient enquiries in the year ahead? I’m often asked for my opinion regarding which marketing techniques are likely to be most popular for securing new dental patient enquiries as we progress towards a …

Dental Marketing – Top Trends for 2021 Read More »

Why you need to take care to avoid Google penalties I’m prompted to write this short blog in response to the number of dentists adding intrusive interstitials, overlays and pop-ups to their websites. They often do this in response to …

Using Interstitials, Pop-Ups or Overlays On Your Website? Read More »

What is it and why should dentists prioritise it? Regular readers of this blog will know that we are extremely keen that dentists understand exactly how their marketing campaigns are working so that their return on investment is clear and …

Marketing Channel Analysis Read More »

Do you set and manage your marketing budget properly? All areas of business cost should be monitored and managed effectively and this includes marketing spend. Best practice is to set a budget and then track performance against that over time, …

Setting and Managing a Dental Marketing Budget Read More »

Is Bigger Better? Often Not…. When you look for a product or service, are you the type of person who looks for an ‘all-in’ package or do you prefer something bespoke? Does a pre-prepared meal deal with starter, main course, …

What Do You Look For In A Dental Marketing Company? Read More »

How might the communication interface between patient and dentist look in the “new world” ahead? The advent of Covid-19 has turned the world of business upside down, including UK dentistry. Indeed it’s arguable that the private dental sector is one …

Looking Forward – The Digital Dental Patient Journey Read More »

Back-To-Work Dental Marketing Initiatives Whilst we are still uncertain with regard to when dental practices will be able to re-open and indeed which procedures can be performed, we appear to be progressing towards that sometime reasonably soon. Our dental clients …

Boosting Patient Confidence Read More »

4 Focal Points For The Coming Weeks As we all come to terms with the harsh realities of our new environment and formulate plans to manage our businesses whilst we wait for better news, I thought it would be useful …

Dental Business Maintenance And Preparedness – Covid-19 Strategies Read More »