Category: Advice

As “normality” and competition returns, marketing activities should ramp up too The last 16 months or so have certainly been highly unusual times with the pandemic impacting numerous businesses, dentists included. We’ve seen a range of different effects; successes, failures …

It’s time to accelerate your dental practice marketing Read More »

The downsides of automated, outsourced marketing systems Dentistry is a busy profession and even more-so now that pandemic restrictions are lifting and patients head back to get the check-ups they’ve missed or to complete treatments started a while back. Understandably, …

Dental Marketing Automation – Does It Make Sense? Read More »

Tricks and tips to help steer clear of hackers and spammers It rarely goes a week without the team here at Dental Media receiving a few calls or emails from dentists or their team members asking for advice where they …

Avoiding “Phishing” and Spam Attacks On Dental Businesses Read More »

When poor information leads to mistakes…. I think it’s fair to say that the world of dentistry is quite cliquey and, like many businesses, relatively few “personalities” can hold quite a lot of influence. Unfortunately this can lead to the …

Dental Marketing – When A Little Knowledge Is A Dangerous Thing Read More »

Keeping Patients Informed And Booking New Treatments Unfortunately we find ourselves in another full national lock-down brought upon us by increasingly infectious Covid variants and arguably compounded by questionable crisis management, together with lack of compliance amongst some members of …

A New Lockdown But Dentistry Remains Open Read More »

Which techniques will deliver the most new patient enquiries in the year ahead? I’m often asked for my opinion regarding which marketing techniques are likely to be most popular for securing new dental patient enquiries as we progress towards a …

Dental Marketing – Top Trends for 2021 Read More »

Why you need to take care to avoid Google penalties I’m prompted to write this short blog in response to the number of dentists adding intrusive interstitials, overlays and pop-ups to their websites. They often do this in response to …

Using Interstitials, Pop-Ups or Overlays On Your Website? Read More »

What is it and why should dentists prioritise it? Regular readers of this blog will know that we are extremely keen that dentists understand exactly how their marketing campaigns are working so that their return on investment is clear and …

Marketing Channel Analysis Read More »

Do you set and manage your marketing budget properly? All areas of business cost should be monitored and managed effectively and this includes marketing spend. Best practice is to set a budget and then track performance against that over time, …

Setting and Managing a Dental Marketing Budget Read More »

Is Bigger Better? Often Not…. When you look for a product or service, are you the type of person who looks for an ‘all-in’ package or do you prefer something bespoke? Does a pre-prepared meal deal with starter, main course, …

What Do You Look For In A Dental Marketing Company? Read More »