Why you need a realistic budget to succeed. Last week we added two more dentists to our popular Google Ads (pay-per-click) management portfolio. They had both been trying to run Google Ads themselves but not getting any meaningful return on …
Why you need a realistic budget to succeed. Last week we added two more dentists to our popular Google Ads (pay-per-click) management portfolio. They had both been trying to run Google Ads themselves but not getting any meaningful return on …
Understanding the level of input required for effective PPC ads. Here at Dental Media our PPC team looks after hundreds of Google Ads campaigns for dentists across the UK. Quite a lot of the approaches we get for this service …
How Frequently Does A Dental Google Ads Campaign Need Maintenance? Read More »
Reaching the “tipping” point needed for meaningful conversions As a long-standing Google Ads provider for dentists, we are often asked about budgeting for clicks and what is a suitable level to get started to ensure meaningful ad campaigns. The level …
Don’t get duped by what you read! I’ve written before about the unscrupulous tactics used by self-proclaimed SEO “experts” in the field of dental SEO, whereby unsuspecting dentists are duped into buying poor services which don’t deliver the results they …
Website and PPC Marketing Performance Statistics – Are They What They Seem? Read More »
Like it or not, a solid offer is the best way to encourage new treatment enquiries via paid ads In dentistry you will often hear dental coaches recommending that you should not implement offers and price reductions in the quest …
Pay-Per-Click Ads For Dentists – Why You Need An Attention Grabbing Offer Read More »
New tools to enhance your Google pay-per-click performance Over the last few years we’ve written several blog articles covering the use of Google Ads (formerly AdWords) as part of comprehensive dental marketing strategies and how it is becoming commonplace to …
Are landing pages always the best approach to encourage dental PPC conversions? Let’s start by quickly reviewing what a “landing page” actually is, why they came into being and why there is a huge amount of research associated with their …
Landing Pages For Pay-Per-Click Marketing – Yes Or No? Read More »
Can you continue to ignore paid advertising? Pay-per-click is here to stay, like it or not. A prominent web footprint has always been a huge component of successful dental marketing campaigns and this is now accepted by most. It used …
Pay-per-click – why do you need to consider it and what are your options? Three or four years ago, the main channel for gaining new patients from the web was via the organic (free) search results; primarily Google. But whilst …
Pay-to-play digital advertising for dentists is here to stay Read More »
Explaining attrition in your lead-funnel and the need for realistic budgets One of the key questions we often hear when dentists enquire about our pay-per-click marketing services is how much to budget for the click costs paid to Google or …
Why a £50 per month pay-per-click budget will likely fail Read More »