Category: pay per click

Like it or not, a solid offer is the best way to encourage new treatment enquiries via paid ads In dentistry you will often hear dental coaches recommending that you should not implement offers and price reductions in the quest …

Pay-Per-Click Ads For Dentists – Why You Need An Attention Grabbing Offer Read More »

New tools to enhance your Google pay-per-click performance Over the last few years we’ve written several blog articles covering the use of Google Ads (formerly AdWords) as part of comprehensive dental marketing strategies and how it is becoming commonplace to …

Latest Google Ads Features For Dentists Read More »

Are landing pages always the best approach to encourage dental PPC conversions? Let’s start by quickly reviewing what a “landing page” actually is, why they came into being and why there is a huge amount of research associated with their …

Landing Pages For Pay-Per-Click Marketing – Yes Or No? Read More »

Can you continue to ignore paid advertising? Pay-per-click is here to stay, like it or not. A prominent web footprint has always been a huge component of successful dental marketing campaigns and this is now accepted by most. It used …

Google Ads and Facebook Ads for Dentists Read More »

Pay-per-click – why do you need to consider it and what are your options? Three or four years ago, the main channel for gaining new patients from the web was via the organic (free) search results; primarily Google. But whilst …

Pay-to-play digital advertising for dentists is here to stay Read More »

Explaining attrition in your lead-funnel and the need for realistic budgets One of the key questions we often hear when dentists enquire about our pay-per-click marketing services is how much to budget for the click costs paid to Google or …

Why a £50 per month pay-per-click budget will likely fail Read More »

Using DIY landing pages builders for dental PPC campaigns If you are reasonably experienced with running pay-per-click campaigns for your dental business, perhaps using Google AdWords and/or Facebook advertising, then you are likely aware of the importance of “landing pages”. …

Clickfunnels – DIY landing pages for dentists Read More »

Google AdWords in your dental marketing campaign The use of Google AdWords is growing in popularity as part of holistic dental marketing campaigns and to complement organic (free) search ranking. But do you just “do it” or is there a …

When to consider Pay-Per-Click advertising to attract new patient sign ups Read More »

Rule-of-thumb performance figures for dental pay-per-click campaigns. Pay-per-click (PPC) advertising is becoming increasingly important for dentists who wish to publicise their services via Google search pages and other associated networks. As I’ve covered in more detail elsewhere in this blog, …

Dental AdWords – What Does It Cost? Read More »

DIY pay-per-click advertiser? Some minimum “must do’s” to clean-up your campaigns. First off, it should be re-iterated that trying to manage your own AdWords account without sufficient training and experience, usually leads to a lot of wasted cash. Typically you …

AdWords Spring Clean Read More »