Category: pay per click

Clickfunnels – DIY landing pages for dentists

Using DIY landing pages builders for dental PPC campaigns If you are reasonably experienced with running pay-per-click campaigns for your dental business, perhaps using Google AdWords and/or Facebook advertising, then you are likely aware of the importance of “landing pages”.

When to consider Pay-Per-Click advertising to attract new patient sign ups

Google AdWords in your dental marketing campaign The use of Google AdWords is growing in popularity as part of holistic dental marketing campaigns and to complement organic (free) search ranking. But do you just “do it” or is there a

Dental AdWords – What Does It Cost?

Rule-of-thumb performance figures for dental pay-per-click campaigns. Pay-per-click (PPC) advertising is becoming increasingly important for dentists who wish to publicise their services via Google search pages and other associated networks. As I’ve covered in more detail elsewhere in this blog,

AdWords Spring Clean

DIY pay-per-click advertiser? Some minimum “must do’s” to clean-up your campaigns. First off, it should be re-iterated that trying to manage your own AdWords account without sufficient training and experience, usually leads to a lot of wasted cash. Typically you

Should I Use AdWords?

Some insights into Google’s pay-per-click advertising for use in dental marketing. The use of AdWords is increasing both in dentistry and across business in general. For those who are unfamiliar with the system there is plenty of information throughout this

Did Google “help” with your dental AdWords account?

Why that might not be your best option…. Those of us who have tried to contact Google in the past, perhaps to query an anomaly on their map service or to correct the details on a local business listing, may

Dental AdWords – pay-per-click targeting

Broad or tight targeting for PPC campaigns? Google AdWords is becoming increasingly popular with dentists, particularly where a website is new or where the competitor websites on page one of Google are entrenched and need many months of SEO to

Starting a PPC (AdWords) Campaign? Here’s A Basic Check-List

PPC campaigns set up haphazardly or by the inexperienced will waste a lot of cash – it pays to get it right. Whether you’ve used AdWords before or are just setting out for the first time, a handy check-list will

Google Remarketing for dentists – What and Why

Remarketing – the less well known method of Google advertising Many dentists know and use Google AdWords for their pay-per-click advertising but very few actually know about or use the other main method of advertising on Google – the system

Keyword Match Types – Important for Dental AdWords Marketing

What are ‘match types’ and why are they important? We recently covered a range of AdWords (PPC) configuration mistakes we often see when taking over ‘home spun’ dental pay-per-click campaigns. We are usually approached to help where campaigns have been