The organic (free) reach of Facebook decreases again Will the relentless push to monetise ultimately lead to the downfall of Facebook? Probably not, but more recent changes have once again diminished the marketing potential for small businesses. Over the last …
Successful dental marketers will use these tools in 2014 With 2014 just around the corner and more dentists realising that the web is a primary source of new patient enquiries, it’s timely to conduct a quick review of the main …
A “must have” Google tool to help manage your web presence If you are serious about your dental practice website you will want to know that it is performing as well as possible and gaining the best possible exposure in …
Using Google Webmaster Tools To Improve Dental Website Performance Read More »
Is your dental social media manager making these mistakes? As more dental practices start to roll out their social media campaigns, it’s natural to see mistakes made as the staff involved find their feet and get up to speed. To …
Optimising dental videos for lead generation on YouTube Broadcasting useful content via social channels is a proven technique for helping to drive traffic to a dental website. Twitter, Facebook and Google+ are all key components in the web marketing tool-kit …
YouTube for dentists – a valuable marketing channel? Read More »
Do they count towards SEO and your website ranking? One of the more difficult “sells” we have to make when explaining the benefits of web marketing to dentists is the value of social media and where it sits within the …
What are ‘match types’ and why are they important? We recently covered a range of AdWords (PPC) configuration mistakes we often see when taking over ‘home spun’ dental pay-per-click campaigns. We are usually approached to help where campaigns have been …
Keyword Match Types – Important for Dental AdWords Marketing Read More »
Important, free web properties for all dental practices Google provides several important web ‘properties’ to help local businesses, including dental practices, advertise themselves on the web. The key ones are Google Places for Business, map page and G+ business page. …
A new website and branding for a London Dental Specialist In early summer 2013, having sought and reviewed proposals from various UK companies, Dr Elaine Giedrys-Leeper selected Dental Media as her marketing project partner. The brief was quite broad but …
Evaluating why some dental websites fall from grace As we’ve seen in earlier articles in this blog, many dental websites have been relegated in the search rankings following a series of Google updates – namely the “Panda” and “Penguin” algorithm …
How an SEO audit can explain falling Google rankings Read More »
