Accessible video for patient engagement and education. 1. Introduce yourself and your team to make website users feel welcome It’s no surprise that new patients are more likely to take up the services of a dentist who has a friendly …
5 reasons to invest in dental video for your website Read more →
Call tracking as part of your marketing ROI calculation. Measuring the return-on-investment for your dental marketing campaigns is essential and yet many dentists often neglect it completely, or at best, do it half-heartedly. This may be down to a lack …
7 proven strategies Here are the main marketing channels to build around when developing your marketing strategy for the year ahead. Implemented correctly and managed diligently, these initiatives will really help to boost new patient intake – and help retain …
…but no-one uses it and I can’t see it in Google. Can you help? We get quite a few ‘phone calls of this nature, where a dentist has tried a DIY dental website builder and subsequently failed to get any …
I’ve launched my practice website with a DIY website builder…. Read more →
Is a customised app for dentists a good idea? In recent weeks we’ve been approached a couple of times to give advice about apps for dentists – not the type which provide clinical advice and technical references but for marketing …
Apps for marketing a dental practice – a good investment? Read more →
What’s the difference between these important Google properties? Google is constantly evolving the tools it makes available to businesses to help them advertise on the web – so-much-so that the ever-changing formats can get quite confusing and often frustrating! This …
Why a new website needs to be tested in multiple browsers Firstly, what’s a browser? More accurately, a ‘web browser’ is a tool or piece of software that resides on a PC, tablet or mobile ‘phone which is used for …
Tools to measure and analyse website traffic Any professional online marketing project relies on analytical tools to help measure effectiveness. The output of these tools can then be used to tune the inputs to the overall process to optimise and …
What is it and why is it useful for online marketing? Up until fairly recently, the basics of online marketing consisted of a decent website and then building back-links to it to gain prominence in Google. However, as we’ve explained …
Leveraging the power of the web to market your dental practice Would you like to know your customers better? Want to know what they think about your practice? Would you like to see more traffic to your website and more …