What is domain authority and why is it important? You may have read SEO articles which mention “domain authority” as being a key website ranking factor and wanted to know a little more? So what is it exactly? Firstly it’s …
What is domain authority and why is it important? You may have read SEO articles which mention “domain authority” as being a key website ranking factor and wanted to know a little more? So what is it exactly? Firstly it’s …
What is “Internal Marketing” and why is it your first priority Text books will define “internal marketing” as the process whereby the employees and processes within an organisation are aligned and developed to deliver the most effective and pleasing experience …
Can a DIY dental website present a professional image for your practice? Occasionally we receive enquiries where the caller is considering a DIY dental website builder for their practice and wishes to know the pros/cons of that option versus a …
Reviews are important for search ranking and reputation management – here’s how to encourage them…. Google reviews are known to be an important factor for helping a website to appear prominently in the “local” search results as well as a …
What does this mean and why is it important for your dental practice website? Before we delve in, here’s a simple explanation of what is meant by “above the fold”. This is basically the content, images and/or text, which appears …
How the structure of your site affects user experience and SEO. A key element of the dental website design and planning process is the configuration of the navigation structure and hierarchy of the information pages within the overall framework. This …
Which sections of a dental website should you prioritise? Read More »
Don’t make these mistakes in 2014. With a plethora of New Year marketing “to do” lists widely available, I thought I’d quickly switch the topic on its head and compile a quick list of what NOT to do when considering …
Optimisation for mobile A few days ago, Matt Cutts of Google tweeted statistics which indicated that mobile web browsing had nearly doubled over the last year. In line with this he also made a firm recommendation that optimising for mobile …
Is a customised app for dentists a good idea? In recent weeks we’ve been approached a couple of times to give advice about apps for dentists – not the type which provide clinical advice and technical references but for marketing …
Apps for marketing a dental practice – a good investment? Read More »
Why migrating your website to Dental Media makes sense Do you ever look at your dental website hosting and maintenance bill and wonder what you are actually getting for it? Is it good value? Are there alternatives? The answer is …
Paying excessively for your website hosting and maintenance? Read More »