*Significant* changes in SEO since April 2012 It is accepted that promoting your dental website to a prominent position on page one of Google is the most important element of your dental marketing campaign. 60% of all new patient referrals …
New dental SEO factors and what it means for your website Read more →
Check the conversion rates on your dental PPC campaigns very carefully! Google Adwords or “PPC” certainly has a place in the dental marketing equation but just how much return on investment does it bring? Our own data and comprehensive third …
A couple of key items to look out for when negotiating your dental marketing services This week we have been involved in a protracted exchange with a web marketing company who’s client is transferring their services to us. The exchange …
Conversion measurement – a key tool for measuring dental website effectiveness You may hear the word “conversion” mentioned quite frequently if you are active in the world of dental marketing. Although there are a number of different facets, this essentially …
One website for all platforms – desk-top, tablet and mobile! Our latest websites are now offered with the option of “responsive” design. This means that the website automatically responds and adjusts to the device that it is being viewed on, …
Use your email list wisely to support your dental marketing campaigns One of the most useful but frequently neglected components of the dentist’s marketing tool-kit is the promotional email campaign. This is a great way to reach your existing client …
Why positive patient reviews and local business directories are important for your Google Local (Places) search position With Google putting more emphasis on local search results (now called Google+ Local) it is increasingly important to ensure that your business page …
“Virtual” word-of-mouth referral using skillfully shot video is a great way to encourage new patient contact Everyone has seen the traditional, hand-written patient testimonial notes on dental websites that praise the excellent treatment received. However, this type of communication is …
The patient video testimonial – a leading conversion tool Read more →
Blogging is critical for superior dental SEO and patient updates – here’s how…. Regular blogging is essential for two main things a) patient updates and b) supporting SEO to help drive great search results. The need to update your client …
How to write superior posts for your dental practice blog Read more →
How site updates, blogging and social media activity are affecting ranking The last couple of months have seen major changes in the way that Google evaluates websites for search positioning. There is a vast amount of commentary about this on …
Search Engine Update – The Effect of “Freshness” and “Social” Read more →