Even with a #1 rank paid ads give > 50% incremental clicks
Official Google Study – PPC (Adwords) vs Natural Rank One of the big questions we are frequently asked is “do I need pay-per-click ads to supplement my dental SEO campaign?”. Up until now, there was little definitive data to quantify …
Even with a #1 rank paid ads give > 50% incremental clicks Read more →
Dental Marketing Tool-kit – New Series Coming Soon.
Essential Elements For Effective Online Dental Marketing A quick preview of our new dental marketing series that will launch on our blog in April. We will publish an informative article about each of the recommended elements needed for a great …
Dental Marketing Tool-kit – New Series Coming Soon. Read more →
Reminder about new GDC guidelines for dental websites
Is your website GDC compliant? Call us for your free check! A quick reminder regarding the GDC guidelines for dental websites. Compliance date was 1st March so please contact us if you have not already updated. In summary, all dental …
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How Transparent is Your Dental Marketing Provider?
Paying too much for dental marketing? Quite probably yes. For many dentists, times are getting harder and the need to control costs is more important than ever before. It is also widely acknowledged that effective dental marketing is becoming increasingly …
How Transparent is Your Dental Marketing Provider? Read more →
New Telephone Tracking Analytics Now Available!
Phone Call Analytics for Dentists Have you ever wondered what proportion of your patient enquiries come from telephone calls versus clicks through to your website contact form? Or which of your keywords prompted the user to pick up the phone? …
Google Adwords – Paying Too Much?
Optimise Your Dental Adwords Campaign For Big Savings Many dentists continue to waste money by failing to optimise their web marketing strategies. The two biggest culprits are a) payment for over-promised and under-delivered monthly support packages and b) poorly optimised …
Why do some dental design companies skimp on SEO?
Poor on-site SEO penalises new dental websites Good quality SEO is critical to ensure prominence in Google – nothing new there. So why do some dental design companies skimp on the on-site SEO needed to give a new website the …
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“The web has moved beyond the desk-top and won’t look back….”
Mobile Dental Websites With between 5 and 10% of all traffic now coming from hand-held devices, now is the time to consider adding a mobile website to your marketing portfolio. This will become even more important in the coming months …
“The web has moved beyond the desk-top and won’t look back….” Read more →