by AdminPosted on Posted in Google Analytics

Monitoring Website Visits With Google Analytics and Phone Call Tracking Systems

All marketing campaigns should be results driven with key deliverables defined at the outset. Effective management of such campaigns relies on accurate monitoring of website visitors; where they came from, how they progressed through your site and if they completed your contact form or called you. A number of highly effective tools exist to facilitate this including some great free ones like the industry standard “Analytics” system from Google.

Please continue reading for more information about measuring dental marketing return on investment: (more…)

by AdminPosted on Posted in Search Engine SEO - Google

How important is Google position for a dentist’s website?

Over 60% of all search traffic is generated by the top 3 positions in Google. Two thirds of all new patient referrals come via dental practice websites – these two statistics are compelling enough. A prime Google position is critical for successful dental marketing and demands top priority.

Please continue reading for more detail about the importance of SEO within the overall marketing strategy:

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by AdminPosted on Posted in social

Many commentators are suggesting that Google+ will fail – but where’s the smart money?

Approximately one year after launch, Google’s social network, Google+ is still struggling to really take off. Indeed there is a lot of commentary suggesting that it never will. However, are these comments just a little bit too superficial and is there a real understanding of just how hard Google is pushing to make this work? Google is also rewarding those who stick with it so, one year in, what are the benefits, risks and rewards of sticking by Google+ ? (more…)

by AdminPosted on Posted in Search Engine SEO - Google

Social media signals take on heightened relevance in Google’s new world of SEO

Hang on a moment? Surely social media is all about customer engagement, so what’s all this we are hearing about its use for SEO? Well, for sure the primary role of social media is engagement and the opportunity to promote your brand exponentially via word-of-mouth referrals. However, now its becoming increasingly evident that social media is starting to play a significant role in SEO. So what’s it all about and how do dentist’s benefit? (more…)

by AdminPosted on Posted in blogging

How can a blog achieve prominent search ranking in minutes?

The clear benefits of a dental blog have already been discussed at length. It’s accepted that a blog is essential not just to provide dental practice patients with news updates, offers etc but also to support the main website pages as part of a thorough dental SEO campaign. But just how effective can a blog be to help achieve prominent rankings quickly? The results are quite surprising….

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by AdminPosted on Posted in Mobile

Up to 20% of all web traffic now originates from mobile devices….

Over the last year, search traffic from mobile has increased significantly and the trend is set to continue. So much so that we are now recommending that a mobile optimised website is firmly on the list of “must-haves” for the dental web marketing tool-kit.

Please continue reading for more details about mobile friendly websites for dentists….

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by AdminPosted on Posted in Search Engine SEO - Google

Google Places pages replaced by Google+ Local Pages

As of this morning, Google replaced the first 80 million Place pages world-wide with the new Google+ Local Pages. We are not seeing the full set of features in the UK yet but some are starting to sneak through and the wholesale update is imminent. So what does it all mean and why is it important for dental SEO? New features are…. (more…)

by AdminPosted on Posted in Dental Video

In part three of our series covering the key elements for marketing a dental practice we will discuss the use of video as a powerful tool for converting website visitors to targeted enquiries.

Please read on for more detail about how to implement this exceptionally powerful technique. (more…)

by AdminPosted on Posted in Search Engine SEO - Google

The latest Google ‘Panda’ and ‘Penguin’ updates hit dental website ranking

During the last few weeks, Google has made further changes to the algorithm it uses to determine where websites rank within its search index. In particular, Google has made significant changes aimed at demoting over-optimised sites. The effect of this has been quite dramatic across the dental sector with numerous sites being hit and sinking away in the rankings.

What did Google change and why?

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by AdminPosted on Posted in Facebook and Twitter

In the second part of the dental marketing tool-kit we will look a little more closely at two key components; the dental blog and use of social media.

Now let’s take a look in a little more detail:

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