What benefit do I get from paid subscription to Yell and other online directories? Will this generate new patient enquiries? This is a question we are often asked and one which has a fairly clear answer – “no!” The rates …
Should I susbscribe to web directories like Yell etc? Read more →
How do I get my patients to leave positive feedback in Google+ Local for my dental practice? The question above is in the top five of all the questions we are asked about dental marketing and in particular the best …
Which marketing techniques deliver best ROI and more patients? Around 8 months ago, a dentist local to our offices refurbished his practice and started to implement a range of “traditional” marketing upgrades. New external signs appeared, the practice manager started …
How does your dental marketer work and who do they work for? Surprisingly, a number of marketing companies are providing SEO services to more than one client in the same business sector and same location. Unfortunately this is also true …
Ethical dental SEO – define your marketer’s remit Read more →
If your website domain name is an exact match to your keywords, there may be trouble ahead…. Over the weekend of 29/30 September, Google rolled out the latest update to its search ranking algorithm, this time aimed at penalising domain …
Some “traditional” dental marketing methods still work As dental marketers we spend the vast majority of our time researching and implementing the best techniques to build a dental practice’s profile on the web. This is because we know that the …
Why your stand-alone dental website isn’t enough 2012 has seen a huge change in the tactics needed for a successful web marketing campaign. Historically, a decent website, perhaps supported with some SEO, was sufficient to ensure that you were in …
Increasing your web footprint to attract more patients Read more →
A mobile optimised site is now an essential web marketing tool. Traffic to dental websites via mobile devices now regularly exceeds 20% and continues to grow. Given the magnitude and upward trend it is now more important than ever to …
Use of video on your website to encourage new patient sign-ups Word of mouth referrals and personal recommendations are very powerful ways to bring new custom to your business. Your website is your 24/7/365 shop window and offers a great …
Video testimonials from your patients – a potent conversion tool Read more →
Maintaining progress in Twitter, Facebook and Google+ It is now universally accepted that social media activity is not only important for patient engagement but also critical to support effective SEO. It is also expected that the weighting Google applies to …