Latest dental SEO updates In 2011 Google started to move the SEO goalposts by introducing the “Panda” update. This targeted low quality sites which published content primarily for the purposes of SEO. One of the main link building sources for …
It’s not just about looking good…. Over the last 18 months, web design has progressed more quickly than at any other time. Complex animations, drop-down menus and other stylish features are now available and in the hands of an experienced …
How much resource do I need to allocate to my dental social media marketing? With customers now expecting to interact with brands via social channels like Facebook and Twitter and blogs being used as a primary mechanism for content marketing, …
Time and cost to get your social campaign running? Read more →
Increasing use of Twitter and Facebook but other opportunities missed The latest statistics on social media usage by small businesses suggest that over 90% are using Facebook, 70% are on Twitter but with much smaller, single digit percentages using other …
Latest social media usage stats for small businesses Read more →
Six ideas to help your dental blogging We’ve recently covered in some depth, exactly why an active blog is a key component of the dental marketing tool-kit – to summarise: a source of fresh new content to build your web …
A broad web footprint, under-pinned by content marketing is the key to success online What is content marketing? Content marketing is the generation, publication and sharing of information designed to promote ideas, stimulate engagement and prompt your target audience to …
Content Marketing – Why It’s Essential For Brand Development Read more →
Whilst not directly measurable, social media certainly does offer huge ROI potential Even the most ‘tech’ and web shy individuals will have heard about the main social media channels like Twitter, Facebook, Google+ etc. However, even within the enlightened core …
Why social media is well worthwhile for dentists Read more →
Why your dental website is a priority marketing investment As a dental practice does your business really need a website? Your service cannot be sold online so the need for a website is low, right? Well, no, every business whether …
Why a great dental website is the main hub for your practice marketing. With dental patients having more choice than ever before over managing their dental care, dentists are having to become more proactive in terms of marketing themselves. Years …
Was your dental website penalised due to a poor back-link strategy? Back in late April of 2012, Google unleashed a punitive update of the algorithm it uses to rank websites designed to demote websites that had pursued an over-aggressive back-link …
New Google tool available to help recover lost rankings Read more →