Improve your Google ranking
First page positions for all of our clients including many at position 1!
Dental Media are acknowledged SEO experts with over 20 years of experience in improving web rankings for dentists. Our statistics are excellent with well over 5000 dental search terms on page one of Google and many right at the top. Our managed campaigns are instrumental in bringing hundreds of new patient enquiries for our clients every month. A beautiful and highly functional website is essential but counts for nothing unless potential new patients can find it. This is why it is essential to seek out and maintain a broad range of search results on page one of Google.
We do this using a broad range of Google approved techniques, including earning links and comprehensive blogging. Our Practice Builder 2 and Practice Builder 3 marketing packages include SEO but if you need a stand-alone service, we’ll be pleased to help. Simply call our team on 01332 672548 to start the process.
|Dental Search Query||Google page||Page Position|
|Dentist Purley||Page 1||Position 1 (top)|
|Dentist Greenwich||Page 1||Position 1 (top)|
|Dentist Chelmsford||Page 1||Position 1 (top)|
|Dental Implants Derby||Page 1||Position 1 (top)|
|Dental Implants Epsom||Page 1||Position 1 (top)|
|Dental Implants Surrey||Page 1||Position 1 (top)|
|Dental Implants Kensington||Page 1||Position 1 (top)|
|Invisalign Ashby||Page 1||Position 1 (top)|
|Invisalign Purley||Page 1||Position 1 (top)|
What does SEO cost and what payback can I expect?
Unlike the bolt-on services you may see quoted elsewhere, our SEO projects are all different and tuned to the precise requirements of our dental clients. Fees range from £200 per month through to £800 + per month depending on the scope of the campaigns and the strength of the local competition. We research thoroughly to ensure you only pay for what you need to make progress.
All our campaigns are focussed on delivering new patient enquiries and you will receive a comprehensive monthly progress report showing website traffic details and the level of new enquiries.
In terms of return-on-investment, based on the lifetime value of patient’s model, just 5 new patients delivered each month via SEO easily covers a marketing spend of £300 per month. Even our smallest campaigns outstrip this several fold, so you can be sure your money is well spent.
I have known Dave and Vanessa for over 16 years. Their team has managed my websites and marketing material in all that time. Their knowledge, expertise, professionalism is a credit to their industry. Through their continued support, artistic creativity, my websites have always been at the top and envied by many competitors. Their knowledge on ethical marketing strategies have helped my business flourish. Their are many website designers out their touting for business by spurious spam email campaigns. Dental Media have never needed to adopt this strategy I cannot recommend Dental Media highly enough.
A brief explanation of how SEO works:
To achieve a prime Google ranking, a number of SEO factors must be considered – this is where the expertise at Dental Media comes to bear. Your website must be coded to latest standards (to be “indexed” correctly by the search engines) and “relevant”. Google also uses factors like the number and quality of back-links to your website to calculate its “relevance” or popularity and ultimately its ranking position and “authority”. It is very important to understand that there is no "secret sauce" to SEO, just hard work and experience. Gone are the days of simply outsourcing link-building to cheap, off-shore suppliers - this tactic is completely obsolete and *will* result in your website being penalised by Google. Today, SEO incorporates a much broader range of techniques including blogging to generate fresh and interesting information and the active use of social media. You can read more about these methods and how they work in our blog.
“On site” search engine optimisation:
This is where Dental Media ensures that the website is coded correctly using latest techniques and incorporating relevant key text for your desired search terms. This ensures that the website will be indexed correctly by the search engines. Other critical factors such as page load speed and mobile compatibility are all assessed and optimised.
“Off site” search engine optimisation:
This is where the team at Dental Media use techniques to help attract relevant back-links to your site. One of the key factors search engines use to rank a site is to assess its popularity by calculating its profile of back-links. A dentist website with more relevant back-links will typically rank higher than a similar website with fewer back-links. However, new off-site ranking factors are also now in play - Google is using "social signals" to assess relevance and credibility so we also use a comprehensive set of social media tools in our projects.
As your ranking position increases, Google will see your site as becoming an “authority” on its subject. At this stage you have gained a clear advantage over your competitors.
It is important to understand the necessity for ongoing search optimisation in what is a competitive environment. Dental Media aims to partner with dentists to manage ongoing SEO needs and ensure that site relevance and authority increases over time and high ranking positions are maintained.
Ranking recovery service
Over the last few years, Google has introduced algorithm updates, affectionately named 'Penguin' and 'Panda', which penalise websites that have been over-optimised. Many dental sites have been hit badly and fallen way back in the search rankings, typically where their SEO company built lots of bad links using cheap off-shore suppliers. Google caught up with this practice and hit businesses hard, including dentists.
At Dental Media we can help you recover from Google penalties and get your website ranking again. If your website has fallen away in Google, please call us on 01332 672548 for a free assessment and recovery advice.
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