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Ethical dental SEO – define your marketer’s remit

AdminPosted on Posted in seo

How does your dental marketer work and who do they work for?

Surprisingly, a number of marketing companies are providing SEO services to more than one client in the same business sector and same location. Unfortunately this is also true for dental marketing. By checking certain features of a website, including an inspection of the back-link profile (i.e. which other sites link back to the target site) this practice is fairly easy to identify.

The visibility of the SEO work carried out by some marketing companies is also questionable e.g. only offering limited access to website usage statistics, so it’s most important to check what you are getting before proceeding.

So what do you need to ask before engaging a dental design and marketing company for ongoing SEO services?

Some key questions:

  • are you working for anyone else in my niche and location? (easy one right!)
  • what reports do you provide for your SEO services
  • show me examples of your success
  • can I use my own Google Analytics account so I can see exactly what is happening
  • do you provide a monthly summary of your activity including the back-links you placed
  • do you advise me about your strategy to develop my sites rankings for the coming month
  • do you measure and report conversions (e.g. form submissions) from my site
  • can you provide telephone analytics to track how many calls originated from my site
  • is there any contractual tie-in (there shouldn’t be)

When done correctly, dental SEO is time consuming and hence not cheap. However, the results can be extremely rewarding if your provider is skillful and transparent. So to ensure that you choose the right partner its very well worthwhile checking that a) they are not playing you off against your competitors and b) their results are transparent and measurable.

For more no-obligation advice about search engine optimisation for dental websites or if you believe your current provider is under-performing, please call us on 01332 672548.