Don’t neglect mobile traffic!
A mobile optimised site is now an essential web marketing tool.
Traffic to dental websites via mobile devices now regularly exceeds 20% and continues to grow. Given the magnitude and upward trend it is now more important than ever to ensure that a mobile website is part of your overall dental marketing platform. We know from Google Analytics statistics that the bounce rate for mobile traffic to non-mobile websites is very high – in simple terms this means that the mobile user can’t use your site properly, leaves and goes elsewhere. What are my options to address this?
- For existing websites it is straightforward to build a mobile optimised version which shows your essential services information, a practice overview and prominent contact details – exactly what is needed for a good user experience on a mobile device. The system is configured so that the mobile device is detected automatically and the user switched through to the mobile optimised site.
- For new dental websites we are offering the option of fully responsive designs – this means that the website is constructed so that it adjusts automatically and optimally for any view port. There is no re-direct to a secondary mobile site; this is one site that works for all platforms. It is also important to note that this is not just a standard desk-top site that shrinks to fit – a responsive design presents a different, optimised layout of the same site depending on the viewing device.There are clear advantages including lower set-up and maintenance costs (1 site not 2) plus presentation of consistent information for the user.
So there are a couple of options to address the important topic of increasing mobile traffic – a supplementary mobile site for existing websites and ‘cutting-edge’ responsive design for new builds.
Please view our video and call us on 01332 672548 for no-obligation advice.