Video testimonials from your patients – a potent conversion tool
Use of video on your website to encourage new patient sign-ups
Word of mouth referrals and personal recommendations are very powerful ways to bring new custom to your business. Your website is your 24/7/365 shop window and offers a great opportunity to exploit the power of referral using patient video testimonials. Data from Google Analytics shows a high level of conversion activity i.e. phone calls and contact form submissions, directly after potential clients have viewed patient video testimonials. Here are a few tips on how to implement this excellent dental marketing technique:
Setting up and using dental patient videos for best effect
As with any project, a degree of planning is needed to identify the best patients to give a testimonial, request their assistance, plan the shoot, carry it out and then optimise the footage for use on the web. Whilst it is possible to try a DIY shoot, there are very few that achieve the level of professionalism needed to represent a dental practice appropriately. A professional video team will be better equipped with lighting rigs and high quality image and sound equipment to ensure a good result. They will also be ‘media-trained’ and highly skilled at drawing out the best testimonial from a potentially nervous patient. Great video services are now available very cost-effectively so its not really worth compromising on quality.
A comprehensive dental video package would incorporate:
- An overview of the practice and services
- Interviews with key members of the team
- A selection of patient testimonials, perhaps illustrating their treatment
- HD footage suitable for the web, promo DVDs and reception displays
- Professional voice over
- An appropriate selection of music
- Branding and descriptive overlays where needed
Your provider should also offer support for publishing the footage to a personalised YouTube channel, optimisation for SEO and use of the video on your website/blog.
What does it cost – it sounds expensive?
A fully-featured dental video package is now available from £1250 inclusive of travel to site. The return on this investment is typically excellent and much better than traditional advertising like flyers and brochures.
For more details about the Dental Media video package, please call us on 01332 672548.