How Transparent is Your Dental Marketing Provider?
Paying too much for dental marketing? Quite probably yes.
For many dentists, times are getting harder and the need to control costs is more important than ever before. It is also widely acknowledged that effective dental marketing is becoming increasingly important as dentists compete for patients and in particular, “high end” treatments like dental implants and invisible braces.
Historically, dental marketing companies have rolled out “one-size-fits-all” monthly maintenance packages to their clients who arguably accepted without really knowing what it all meant. But just how effective are these dental marketing packages? Are they good value and do they return on the investment? Now, more than ever, it really is important to know what is being delivered…. (more…)