The dental web marketing cycle explained In another of my “back to basics” articles, I will explain how marketing your practice via Internet channels will help new patients to find you, encourage them to join your web community, facilitate engagement …
Why “responsive” is the way to go for new websites It’s easy to forget that some of the latest web terminology, for example “responsive web design”, will likely go over the heads of many. I realised this earlier this week …
Responsive design versus a mobile dental website Read More »
8 tips for writing content that ranks – SEO copywriting for dental websites and blogs When writing copy for the web, what are the key elements to consider when trying make your content as search engine friendly a possible? Just …
Optimising web content for improved search rankings Read More »
….but maybe not for your dental website WordPress is the most popular content management system (CMS) and it is undoubtedly excellent as a dental blogging platform. But is it as good as other CMS for website publishing? Many seasoned web …
Why is the range of costs bandied around the business so wide? I was prompted to write this after reading and commenting on one of Chris Barrow’s recent blogs. Chris posed the question “what should I be advising my clients …
Positioning your practice online There might have been a time when dental professionals could get away without a strong online presence, but those days are long gone. Nowadays, the dental industry is just as reliant on the web as any …
Dental Website Design – Benefits of a Specialist/Industry Specific Website Read More »
Use your team or outsource to maintain momentum Web savvy dentists are beginning to understand the importance of blogging and social media as key components of an effective on-line marketing strategy. The days of improving Google ranking just by building …
Differentiate your dental website from the competition Have you noticed that a lot of modern dental websites are all starting to look quite similar? I’m mainly talking about the use of very similar “stock” images of smiling faces which, whilst …
How to make your website stand out from the crowd Read More »
What are the key features of professional hosting and what does it cost? Building a great website and then publishing it on low quality hosting would be akin to fitting a lawnmower engine in a Ferrari. However, lots of dentists …
Why your dental web marketing strategy must be tailored to your specific requirements I’ve noted previously that the world of dental marketing is chock full of poor advice and strewn with pit-falls for the unsuspecting. One of the key issues …
