What makes a good website? Not just the visuals…. Whilst the number changes every minute, it is currently estimated that there are over 640 million websites in the world today. It seems everyone and everything has its own web presence. …
What makes a good website? Not just the visuals…. Whilst the number changes every minute, it is currently estimated that there are over 640 million websites in the world today. It seems everyone and everything has its own web presence. …
The layperson’s guide to search engine optimisation I’m prompted to write this article following discussions with dentists who are seeking to improve their search engine positions, primarily in Google which continues to dominate UK search. It became clear that there …
Boosting your on-line presence with a website and complementary web marketing tools Technology is changing all the time and if a business is to succeed in the competitive online market they need to keep up. For any business having a …
Targeted strategies to help buck the recession The UK dental industry generates around £5.7 billion to the UK’s economy with the market rising by around 90% in the past decade. This rise is due in part to a relaxing of …
A sobering tale of how *not* to choose your SEO partner This morning we were approached by a dentist who explained that his practice website had fallen off the face of Google and he couldn’t understand why. A quick check …
Plan Administration & Marketing for the 21st Century Dental Media are pleased to announce a dynamic new partnership with Patient Plan Direct (PPD), the UK’s fastest growing dental plan provider. Why the partnership? At Dental Media we strive to deliver …
Dental Media and Patient Plan Direct in Partnership Read More »
Your website is your number 1 marketing tool – keep it fresh! It is widely accepted that a professionally produced and Google optimised website is the number one tool in the dental marketing armoury. However, take a look around at …
Do back-links still add value following Google’s recent updates? Following significant changes to Google’s ranking algorithm in 2012, many SEO practitioners have started to question the overall value of back-links and if they still represent a strong ranking signal. The …
Ensure a good user experience to boost website enquiries How often do you see a dental website that is confusing to use or worse still, doesn’t work at all in the browser you are using? Perhaps the designer got distracted …
Creative ways to free up cash to fund your marketing strategy A potential dilemma facing dentists in 2013 is how to fund their marketing strategy in the face of mounting costs and diminishing income. Business growth for many dental professionals …