With a plethora of practice marketing ideas available, where should you start? The world of dental web marketing has become an increasingly crowded space, particularly so in the last 2 – 3 years as new companies try to enter. Alongside …
With a plethora of practice marketing ideas available, where should you start? The world of dental web marketing has become an increasingly crowded space, particularly so in the last 2 – 3 years as new companies try to enter. Alongside …
The basics of localised and personalised search Regular readers of this blog will know that we write articles which try to answer basic questions about internet marketing in a straightforward and accessible way. The ideas for the articles are often …
Why Google presents different results to different people Read More »
Recent Facebook changes to be aware of Facebook regularly changes how their social media platform functions, often rather badly if user feedback is anything to go by. However, a couple of recent updates are actually quite positive and worth noting …
New Facebook updates to enhance your dental marketing Read More »
Search engine optimisation – not dead at all, just harder I recently read an article by a guy who is active in dental marketing which suggested that SEO is dead and that pay-per-click is the only viable way forward. Reading …
Remarketing – the less well known method of Google advertising Many dentists know and use Google AdWords for their pay-per-click advertising but very few actually know about or use the other main method of advertising on Google – the system …
Offering incentives to encourage reviews – is this sensible? Getting good Google reviews is important for two main reasons: great reviews catch the eye in search results and serve as a recommendation of your services – sensible, obvious stuff. reviews …
Can you recover from a ranking penalty? We are currently helping several dentists with website recovery after their sites were hit by Google penalties, “awarded” for over-zealous SEO undertaken by their former dental marketing partners. In all cases, the clients …
Poorly configured mobile websites are being relegated by Google This is one of those important topics which most website owners will be unaware of simply because it’s quite technical. Dental web marketing companies should understand its significance but may keep …
How your mobile site can hurt your search rankings Read More »
Resting on your laurels with an old website may be bad planning Google confirms Updating your website every few years is a sound investment as we’ve covered elsewhere in this blog. Keeping your site fresh, highly-functional and professional will not …
Will an older website continue to rank well in Google? Read More »
What is on-line reputation management (ORM) and how does this apply to dentists? In this highly connected, web enabled world, bad news about a business can travel fast and wreak lots of damage very quickly. It’s very easy, perhaps too …