The cost-benefit “disconnect”. This is a short post designed to stimulate thought around the subject of cost/benefit ratio of dental marketing. I’m prompted to write this because one of the biggest hurdles we encounter when trying to persuade dentists of …
Zero or Under Resourced Practice Marketing? What’s Next? Read More »
Why a high-quality blog is an important component of your digital marketing…. We’ve recently had two or three monthly marketing clients question the relevance of dental blogging and either elected to try to do it themselves (and subsequently failed) or …
Rule-of-thumb performance figures for dental pay-per-click campaigns. Pay-per-click (PPC) advertising is becoming increasingly important for dentists who wish to publicise their services via Google search pages and other associated networks. As I’ve covered in more detail elsewhere in this blog, …
Understanding Analytics. It should go without saying that whichever type of marketing you do, it’s absolutely essential to measure the results. However, it never ceases to surprise me that many dentists undertake marketing exercises without really understanding the benefits, or …
Conversions and Goals – Dental Marketing Success Read More »
Bespoke websites taken to new levels. The team at Dental Media recently completed a new website project for Dr Darren Bywater, a prominent dentist in the East Midlands region. In fact the overall project incorporates three new websites, one to …
Case Study – Dental Websites, Photography and Video Read More »
‘Mobilegeddon’ phase 2 on the horizon in May. In a recent announcement Google advised that websites which are not mobile friendly will be open to ranking demotion in the mobile search index in an update scheduled for May. Whilst they …
Google announces ranking demotion for non mobile friendly websites Read More »
The practicalities of content management systems Content management systems (CMS) enable website owners to access their website pages to make changes without need to refer back to the original designers – well at least that’s the theory. In part, this …
DIY pay-per-click advertiser? Some minimum “must do’s” to clean-up your campaigns. First off, it should be re-iterated that trying to manage your own AdWords account without sufficient training and experience, usually leads to a lot of wasted cash. Typically you …
The risks of spreading resources too thinly. Periodically we are asked to review the overall cost of the marketing we carry out on behalf of dental practices; typically at budget time or perhaps when new associates have joined and appointment …
Setting a realistic dental digital marketing budget Read More »
NAP consistency and avoiding duplication One of the most important foundations for a successful SEO project is ensuring that the Google assets associated with your business and website are in place and set up correctly and consistently. By “assets” I …
Make sure your Google “My Business” profile is consistent Read More »
