Does the quantity of text on your blog posts or web pages influence SEO? A questions we are regularly asked by dentists concerns the length of content needed for their websites and blogs and if more words on a page …
Does the quantity of text on your blog posts or web pages influence SEO? A questions we are regularly asked by dentists concerns the length of content needed for their websites and blogs and if more words on a page …
Making the most of your pay-per-click adverts. If you are one of the increasing number of dentists who runs AdWords (pay-per-click) to draw new patient enquiries from Google, you may or may not be aware that small changes in how …
AdWords For Dentists – Quick Wins With Ad Extensions Read More »
Call tracking as part of your marketing ROI calculation. Measuring the return-on-investment for your dental marketing campaigns is essential and yet many dentists often neglect it completely, or at best, do it half-heartedly. This may be down to a lack …
What does it mean and why you need to know. I think it’s fair to say that the majority of dentists now understand the importance of good search ranking positions (i.e. Google) and most have also heard the phrase “search …
What’s most important for your website? Google ranking or website traffic volume and quality – what wins? The answer is it’s all important. However, what I’d like to address in this blog is the apparent fixation of some dentists purely …
Lots of web traffic, but the wrong quality? Don’t expect good conversion rates. Perhaps the most important factors determining the success of dentist’s websites are the volume and quality of traffic received by it. Other factors are also very important …
Traffic quality – why it’s important for dental websites Read More »
Why some dental web designs under-perform and what you can do about it. A well-designed, engaging website with good search positions is undeniably one of the best ways to acquire new patients. Even a long-established practice with exceptional word-of-mouth referrals, …
Keep your core files and plugins up-to-date – don’t get hacked! WordPress is a popular, free content management system (CMS) you may see used for dentist website development. However, with the upsides of WordPress, there also come some significant downsides, …
Using WordPress for your dental website or blog? Read More »
Understanding what managed review services offer – and what they don’t…. Several of our clients have approached us recently to add “review widgets” to their practice websites. These are supplied by companies who claim to offer full management of the …
Managed review services for dentists – do they work? Read More »
Using user generated content to benefit your marketing. You may have heard the phrase “social proof” when researching the latest web marketing techniques and how to make your business prominent on the web? We first looked at social proof back …