The recent Google algorithm update which has potential to wreck website rankings. To the layperson who has limited or no exposure to search engine optimisation and how Google works, this may sound both a little bizarre and perhaps quite worrying …
The recent Google algorithm update which has potential to wreck website rankings. To the layperson who has limited or no exposure to search engine optimisation and how Google works, this may sound both a little bizarre and perhaps quite worrying …
What is it and why you need to understand it. If you’ve done any research into search engine optimisation for your dental practice, you may have come across the phrase “vanity SEO” or more specifically “vanity keywords”. Whilst this may …
…. or even £150 per month A new SEO client recently called us to query the prices for our service following a conversation he’d just had with the provider of payment services at his dental practice. The provider of payment …
The pros and cons of pay-monthly website builders. We were recently contacted by a potential new client whose dental practice website had been built for him using an online web builder called “Squarespace”. He had purchased some business cards on …
Online Dental Website Building Tools – Any Good? Read More »
Will my website alone ensure great Google rankings or do I need more? The need (or not) for SEO to promote a new website is quite a hot topic in the dental marketing world and worthy of further explanation to …
Google reviews – why they are essential for dentists. It’s reasonable to suggest that most dentists understand the importance of the Google search engine when it comes to acquiring new patients. It’s also fair to say that most also know …
How the changing layout of search results pages may force your hand. We’ve previously discussed how AdWords, Google’s pay-per-click advertising system, can be beneficial for dentists who have a new website which doesn’t yet have prominent free ranking results and …
Why you may need to consider using Google AdWords Read More »
Watch out for these “gotchas”…. The increased level of competition in dentistry has resulted in a proliferation of new dental marketing providers; all vying to grab a piece of the action and your budget too. Along with the raft of …
Don’t waste your money on these dental marketing pitfalls Read More »
Even though it’s new? Do you ever wonder why lots of new dental websites all look very similar? Perhaps you recently commissioned a new site but were perturbed to see “Dazzling Whites Smiles” just down the road publish something very …
Why regular updates to your website count for SEO One feature of a website which is accepted to affect search engine optimisation is “freshness” i.e. the age of the content. This doesn’t mean that all new content will rank better …