Why you need to stay on top of WordPress security updates WordPress is very popular for building cheap websites but also notoriously prone to security problems and hacking exploits; particularly so if you don’t spend a lot of time staying …
Using WordPress for your dental website? Beware of hackers! Read More »
The advantages of a website dedicated to a specific dental discipline There is a huge range of dental websites online today, from lavish affairs with many pages to more modest publications of just a few pages which simply give a …
Get your practice blog on track with these handy hints Those in the know about dental marketing, in particular how to make your presence felt in Google, will undoubtedly tell you how important blogging is for your business. As we’ve …
What is it and why does it matter for digital marketing and SEO? If your digital marketing team is up-to-speed with the latest techniques to help promote your dental business in Google and other channels, then they have probably discussed …
Optimising free traffic channels for new patient enquiries. There are numerous ways to increase the volume of traffic to your practice website which fall into two main categories – free and paid. The paid traffic originates from advertising on social …
How to improve organic (free) traffic to your dental website Read More »
Accessible video for patient engagement and education. 1. Introduce yourself and your team to make website users feel welcome It’s no surprise that new patients are more likely to take up the services of a dentist who has a friendly …
5 reasons to invest in dental video for your website Read More »
No link-building in your monthly optimisation package? Then it isn’t SEO….. Google isn’t usually too forthcoming about which factors are most important for improving search ranking results, but earlier this year, they declared their hand quite openly by stating the …
The good, the bad, the unchanged and what to expect in 2017. It’s the time of year to take stock and reflect on what happened in the previous twelve months in the field of dental marketing; what we can learn …
Looking back at the dental marketing landscape in 2016 Read More »
Preparing your practice website and search optimisation for the year ahead. The dental world is quite polarised when it comes to marketing and gaining new patients from the web; there are those practices which really stay up-to-date and reap the …
Why sole reliance on PPC (AdWords) is a questionable marketing strategy. Acquiring new dental patients from the web can be achieved in several ways; the main channels being via the free search results, pay-per-click advertising in the search engines or …
