Why it’s time to “pay-to-play” I’ve long been a proponent of organic SEO, i.e. the quest to get dental websites ranked high in the natural search listings of Google. This is because it is still the primary source for the …

Avoiding AdWords in your dental marketing campaign? Read More »

How the changing layout of search results pages may force your hand. We’ve previously discussed how AdWords, Google’s pay-per-click advertising system, can be beneficial for dentists who have a new website which doesn’t yet have prominent free ranking results and …

Why you may need to consider using Google AdWords Read More »

Making the most of your pay-per-click adverts. If you are one of the increasing number of dentists who runs AdWords (pay-per-click) to draw new patient enquiries from Google, you may or may not be aware that small changes in how …

AdWords For Dentists – Quick Wins With Ad Extensions Read More »