Does your practice website fulfill these criteria for great Google ranking? To establish and then maintain prominent search engine positions, your website needs to excel in several areas. Too often you see dentist’s websites which look good but languish on …
Is your e-newsletter system working correctly for viewing on mobile? The need for mobile-optimised or “responsive” websites is well-understood and now widely adopted by the majority of dental practices who are serious about their web presence. For those who are …
The effect of the Internet on your choice of location – local SEO This may sound rather an odd topic but what I hope to illustrate quickly in this article, is that you really must consider patient acquisition from the …
If your web designer is using their own content management system, be cautious Elsewhere in the Dental Media blog we’ve discussed the pros and cons of content management systems (CMS) and whether or not you need to implement one for …
The pitfalls of bespoke content management systems for dentists’ websites Read More »
What’s best for your dental practice website? It won’t come as much of a surprise that, when consumers are shopping for products and services, including dentistry, they are attracted to websites which use high-quality, engaging imagery more-so than sites which …
A full design update versus periodic content updates – how often? A good quality website should serve you well for several years, but you should still expect to make periodic updates to an existing design and then carry out a …
Avoiding onerous, tie-in contracts Today’s blog post takes a look at how you can come unstuck if your rent or licence your practice website rather than purchase it outright. Perhaps too often, we’ve seen dentists trip up over the small …
Pitfalls of licensing or renting your dental practice website Read More »
A cautionary tale of a self-hosted website gone wrong. Here at Dental Media we have a reputation for transparency and flexibility and we strive to work with clients to deliver the most cost-effective and professional solutions in line with their …
It depends…. There is an apparent trend at the moment for dental practices to try out Facebook marketing, perhaps on recommendation from their marketing company, business coach or from what they’ve read in the media. Many practices are also trying …
Can I get useful traffic and patient enquiries from Facebook? Read More »
Learn from these basic errors and get back on track with new patient acquisition. With all of the pressures of modern practice; increasing competition, burdensome legislation and more, it’s easy to lose sight of the importance of a well-thought out …
