Blog Topics For Dentists

Six ideas to help your dental blogging

We’ve recently covered in some depth, exactly why an active blog is a key component of the dental marketing tool-kit – to summarise:

  • a source of fresh new content to build your web foot-print – Google favours new, relevant content in its search results
  • to provide new and interesting material for your readers and to increase your visibility with existing and potential new patients
  • to provide a cornerstone and reference point for your social media campaign – broadcasting your blog articles to social channels not only provides a “hook” to encourage users to visit your blog but also gives you a source of information for your tweets and posts etc.
  • for SEO – to target keywords and to provide links back to your main headline pages. Also to encourage external links back to your own posts
  • to build reputation – interesting and authoritative articles will help reinforce your profile with your peer group and your patients

From an SEO perspective alone, we usually see better search results for sites that incorporate an active blog and social campaign compared to those that do not.

Having established why it makes very good sense to blog, the big question that still remains is “what should I blog about?” So to help get the ball rolling, here are 6 useful ideas for dental blogging topics:

  • Practice news – personalise your communication by writing an occasional post about the latest updates from the practice; birthdays, weddings, christenings, new staff, charity events etc are all in scope
  • Testimonials – have you had some positive comments on a recent case? Pop it on the blog along with some photographs (but check with the patient first)
  • Case studies – this is a great way to showcase your work. Modern blogging platforms allow you to easily upload photographs and video in your posts
  • Technology news – this is a good way to detail any new procedures that you are offering and also shows your readership that you are keeping abreast of latest trends and best practice in the industry
  • Special offers – whilst its always recommended to broadcast your special offers in the headline pages of the main website, you should also take the opportunity to announce these in your blog
  • Industry news – use your blog to update your readers on key events from within the industry, particularly if it relates to changes that may impact on or benefit them.

With this framework in mind, it is relatively easy to think of new and useful articles to add to your dental blog. Also don’t forget to broadcast your latest articles to Twitter, Facebook and Google+ to help keep your dental social media momentum rolling.

If you need any advice on tool and techniques for dental blogging, please call us on 01332 672548 and we’ll be pleased to assist. We also offer free training documentation covering the best ways to blog for your readership and to support SEO for all new clients.

No time to blog? Call us to discuss our fully managed blogging services where we do all the work on your behalf.