Twitter for dentists – does it make sense? Earlier this week I discussed the pros and cons of Twitter with an experienced dental practice manager. The guy is quite savvy about the benefits of online marketing and had been tasked …
Twitter for dentists – does it make sense? Earlier this week I discussed the pros and cons of Twitter with an experienced dental practice manager. The guy is quite savvy about the benefits of online marketing and had been tasked …
How not to get up-sold for your new dental website…….. One of our objectives at Dental Media is to bring transparency to the oft murky world of dental web design and marketing. For the uninitiated, it can unfortunately be a …
Know your way around your dental web designer’s rate sheet Read More »
Google offers more incentives to implement full tablet and mobile optimisation. Does your dental website pass Google’s tests? Google recently announced that they will be adding tags to search results indicating whether the website in question is mobile friendly or …
More reasons to upgrade your website to responsive design Read More »
5 reasons why your dental practice blog is still a great investment Dentists often ask me “why do I need a blog” when we are discussing the recommended tools any small business needs to start making headway with their presence …
Diligent and regular maintenance to keep WordPress secure I’ve blogged before about the pros and cons of WordPress. I love it as a blogging platform but I’m not keen on it as a content management system for updating websites. For …
Bland dental social media posts ≠ patient engagement Active use of social media is important for a number of reasons; the primary ones being patient engagement, to demonstrate “social proof” (more here) and also to indirectly assist your search engine …
Why your outsourced social media marketing isn’t working Read More »
Is your dental web marketing working? The world of search engine optimisation generally has a bad reputation and I would say justifiably so. Whilst there are some decent practitioners out there, there are still far too many web marketing companies …
6 signs that it may be time to change your SEO supplier Read More »
How Twitter can be used to fuel your content marketing. One of the questions I’m regularly asked when training dental teams is about how to keep momentum in their social media campaigns. It’s relatively easy to convey the benefits of …
How to use Twitter to gather information for dental marketing Read More »
Email set-up options for dental practices A surprising number of dentists still rely on free web-mail services for business use, e.g. Hotmail, GMail and even AOL. Whilst some of these services, I’m thinking GMail specifically, are robust and easily accessible, …
Have marketing agencies priced themselves out of the market for small businesses such as dentists? What are your options? I recently saw a Facebook discussion where a well-known dental coach was seeking advice as to why he couldn’t get an …