….and your digital marketing analytics too! If you run your own business, whether dentistry or something else, you will be very familiar with the phrase “know your numbers”. However, whilst most practice principals are generally conversant with their overall numbers, …
What are they and how can they affect a dentist’s website? It’s now accepted that a dental practice website is one of the most important vehicles for new patient acquisition, typically falling just behind word-of-mouth recommendation when it comes to …
Huge email storage in an ISO 27001 approved data centre now available. Dental Media are pleased to announce a new, high-capacity email service for dentists who prefer to use web-based services rather than download and store email locally. This is …
New high-capacity, low-cost email service announced Read More »
Why stale and sterile dentist websites don’t work. We recently completed a new website redesign for a dentist who already enjoyed good ranking positions at the top of Google. In spite of this, the practice was not getting many new …
A quick overview of how Google finds a new website and determines where to rank it. And how quickly. One of the regular questions we are asked by dentists and practice managers after their new website is launched is “why …
My new website is live – why can’t I find it in Google? Read More »
And if not how can your team help with the digital marketing programme? The answer here, perhaps unsurprisingly, comes down to the level of resource available, the extent of training and willingness/competence of those involved. Some larger practices are starting …
The chase/don’t chase conundrum. When dental CRM goes too far. I’m prompted to write this particular article after meeting up with personal friends for a social catch-up the other day. They know I run a dental marketing business and are …
Targeted marketing – when does it just become off-putting? Read More »
Aggressive versus natural website optimisation – what results can you expect? Most dental business owners are likely aware of Google’s ongoing purge on websites which have used manipulative methods to improve their search ranking. Whilst Google have actually been chasing …
Why you need it to help boost enquiries *and* for SEO. It’s no secret that you need to capture a website user’s attention within just a few short seconds of them landing on your page. It’s also no secret that …
Why choosing a separate mobile website over responsive design was probably the wrong choice for your practice. Back at the end of 2011, a new technique called responsive design was introduced to the world of website development. This facilitated full …
