Dental websites with poor link profiles relegated again Google rolled-out the long awaited update to it’s search ranking algorithm over the week-end just passed. The update, named “Penguin 3.0” is targeted at websites which have used poor quality links as …
What is it and why is it important for your dental practice marketing? There is a lot of jargon and hype in the world of marketing, much of it developed to make common sense principles sound clever, so consequently best …
What works and what doesn’t, image licensing and more…. Great quality images are extremely powerful as an engagement tool. This is perhaps unsurprising and has been proven in a number of studies. Whether on a website, blog or social media …
Avoid wasting cash on unnecessary domains At a recent scoping meeting for a new practice website project, the dentist advised that he held over 30 domain names and that he was looking forward to using them to help propel his …
Just because you can doesn’t mean you should…. People who follow the Dental Media blog will know that many of our articles are borne out of our own experience as designers or discussions we’ve had with members of the dental …
Are some dental website designs going over the top and just end up confusing? Read More »
PPC campaigns set up haphazardly or by the inexperienced will waste a lot of cash – it pays to get it right. Whether you’ve used AdWords before or are just setting out for the first time, a handy check-list will …
Starting a PPC (AdWords) Campaign? Here’s A Basic Check-List Read More »
The correct way to change a practice domain name Whilst changing the domain name for your dental website is far from a regular occurrence, there are occasions when it becomes necessary. For example, where a domain name is not portable …
I need to move my dental website onto a new domain name – how? Read More »
New cloud servers commissioned In our ongoing drive to deliver the best web systems for our clients, we are pleased to announce the roll-out of a new generation of faster, bigger and ultra-secure servers. With our customer base growing to …
New state-of-the-art servers launched by Dental Media Read More »
New practice with a tight budget? Which marketing elements come first? I’m prompted to write this article following many discussions with dentists who were just starting out and wanted to know how they should prioritise their marketing spend. I’m loosely …
Your domain name is extremely valuable – make sure it’s yours! There are some well documented stories about businesses who failed to renew their domain names in time, resulting in their websites going off-line. Fortunately this is a rare event …
Do you actually own your domain name? It’s certainly worth checking…. Read More »
