If you aren’t in “Trumpton” don’t expect to rank well for “dentist Trumpton” in Google search As a provider of SEO services for lots of dentists throughout the UK, we spend many hours trying to evaluate just how Google ranks …
Google localisation – what it means for your dental practice Read More »
Why too much focus on a single keyword can be detrimental As an SEO practitioner with many years of experience working with dentists, it’s perhaps unsurprising that I know what the “money” keywords are when it comes to securing dental …
Why old websites, even those which rank well, under-perform I regularly see old dental websites sat high on page one of Google looking somewhat ill-maintained and quite unappealing. They likely rank well because they are on an old, well-established domain …
Why your patient email list is particularly valuable One area which always surprises me when starting out on new digital marketing contracts for dentists, is how few practices actually have a well-developed and managed email contact list. Often we will …
It pays to make sure your dental practice data is set up correctly! Google provides a number of tools and resources to help local businesses get found in the search results and to help optimise and analyse the performance of …
Don’t get caught out by companies who don’t have SEO as a core competence. Regular readers of this blog will know that one of my big concerns in the dental marketing environment is companies who pretend to know about certain …
Why achieving good search ranking takes time and which factors affect it. As we’ve discussed on this dental marketing blog in previous posts, a website is really only of any use once it starts to rank on page one in …
New website? How long to get on page one of Google? Read More »
Managing back-links to your dental website – what you need to know. Whilst “content is king”, good quality back-links are still the holy-grail when it comes to improving the Google ranking for your website. Although perhaps not quite as dominant …
A nifty technique to broaden your email marketing reach I always view a client/supplier relationship as one which promotes mutual success. Simply put, when our clients do well as as a result of the working together with us, then we …
How the use of “keywords” within website text has changed significantly and how *not* to do it. Sometimes we forget that clients may not be as close to the ever changing landscape of web design and SEO as we, the …
