What are they and why are they important for your dental practice website? In our last post we looked at how “on-page” SEO factors are often skimped by web designers and how it usually takes a website audit to unearth …
What are they and why are they important for your dental practice website? In our last post we looked at how “on-page” SEO factors are often skimped by web designers and how it usually takes a website audit to unearth …
An important web page element worthy of your attention. Optimise for Google and users too! I was recently approached by a dentist to perform a website performance audit where the site concerned had been live for around 5 months but …
Broad or tight targeting for PPC campaigns? Google AdWords is becoming increasingly popular with dentists, particularly where a website is new or where the competitor websites on page one of Google are entrenched and need many months of SEO to …
6 dental design company tricks to watch out for. When a dentist decides to move on to a new web design company, you would hope that the process is fast and trouble-free. However, as we regularly find when welcoming new …
Is your web designer being totally honest with you? Read More »
Optimised messaging = increased engagement and new enquiries It’s a well known fact that you have only a couple of seconds to grab your user’s attention when they land on the home page of your website. If it’s bland, old-fashioned …
A quick calculation to help validate your marketing spend. Whilst many dentists are very close to the “numbers” for their business, perhaps surprisingly, lots aren’t. Maybe this is due to focusing on clinical aspects, lack of experience or simply coming …
Now more important than ever….. I’m regularly asked how the members of the dental practice team can contribute to the overall marketing effort rather than the practice simply relying on an external marketing partner for everything. Whilst there are some …
Why your keywords may not be bringing website traffic! Does your SEO team present you with a monthly report which shows you that your website is top of Google for a bunch of fairly obscure terms? Phrases such as “direct …
Which keywords are your dental SEO company chasing? Read More »
Why most practices don’t need to pay £2.5k per month for dental marketing. Readers of our blog and customers of our business generally, tend to be quite savvy about business expenses and the avoidance of unnecessary costs. Indeed, we get …
Marketing Training – Health Education, East of England – Ipswich 2nd December We are pleased to have been invited to run a short course on dental web marketing by Health Education, East of England at the Ipswich Postgraduate Medical Education …