Where to start? What subjects to cover? It is widely accepted that blogging for dentists is well worthwhile and it’s easy to demonstrate a number of benefits as we’ve discussed in detail elsewhere in our marketing blog. I won’t cover …
Where to start? What subjects to cover? It is widely accepted that blogging for dentists is well worthwhile and it’s easy to demonstrate a number of benefits as we’ve discussed in detail elsewhere in our marketing blog. I won’t cover …
Don’t rely on Facebook as your main public landing-page During a recent conversation with a group of dentists, it came to light that they had been advised that a Facebook business page would work better than a website for attracting …
Key measurements for dental business owners. Many of us will have heard the phrase “if you can’t measure it, you can’t manage it” and perhaps unsurprisingly, this also holds true for website performance. You might think that dentists would be …
Invest a little time and money for the best results When it comes to making a real difference with your dental website, one of the key recommendations is to invest in bespoke photography rather than use stock images. Whilst there …
Getting the most out of your dental photography shoot Read More »
What you need to ask first…. There are a lot of new companies trying to access the dental marketing sector and offering a plethora of “done for you” marketing solutions. But most of them have very limited experience in what …
Using WIX, Squarespace or the like for your dental website? You may struggle…. Dentists often ask why they shouldn’t try building their own practice website using one of the numerous DIY site builders that exist these days. The answer used …
Will your DIY website get you to the top of Google? Read More »
Why cheap hosting for your practice website is false economy Whilst the large majority of dentists completely understand the importance of hosting a dental website using professional, business-grade services; periodically we do get web design clients who ask us to …
Why 100% outsource of practice marketing generally falls short We quite regularly receive enquiries from dentists who are looking for a completely outsourced dental marketing service – so with the intention that there is zero involvement from the practice team. …
Dental marketing – “done for you” versus “done by you” Read More »
The role of website content in search marketing In our goal to answer many of the popular questions we are asked by dentists who are embarking on digital marketing campaigns, this blog discusses how the quality and breadth of content …
Do larger dental websites work better in Google? Read More »
Does paying the middle-man make sense or better to go it alone? One of our clients recently asked our advice about joining an ‘invisible’ braces marketing network and whether we thought it represented a good investment versus doing it stand-alone …