Where to start? We are currently working with several long-established dental businesses to help them bring their marketing up-to-speed and fit-for-purpose for an increasingly competitive market place. The interesting aspect of all of these cases is that the practices concerned …
Help Google to understand your website and boost your rankings The architecture of a dental website is particularly important, not just to ensure that your users can easily find the information they need, but also to help Google understand what …
So can I stop my dental website SEO? This is another question we’ve been asked a few times by dentists whose websites we promote in Google. Comprehensive SEO campaigns are not cheap and understandably the costs of running them get …
Do you deploy a single website or one per location – and why? Where a dentist has several practices in different locations, does it make sense to incorporate all of them on a single website or deploy a unique site …
Website strategy for multi-location dental practices Read More »
Try the 5 second engagement test Have you ever wondered just how well your website works when a new visitor lands on your home page? You may be confident all is well, but do you really know? For example, you …
Is a confusing website costing you new patients? Read More »
Don’t disregard the review process – it’s a business priority! You’ll probably know from your own experience just how powerful reviews are when it comes to selecting new products or services. We all do it – whether it’s a product …
Plugging the data ‘black-hole’ when assessing marketing ROI We all know how useful tools like Google Analytics are when it comes to assessing the performance of your website and evaluating the quality of traffic from various sources, whether organic (free), …
Why dentists are switching to Dental Media With the ever increasing cost of doing business in the dental sector, dentists are examining their budgets more closely than ever before. Whether this is the proportion paid to associates, or the fee …
Avoid shouting into the wind! Here at Dental Media we look after hundreds of dental websites and also the web analytics which accompanies them. This gives us an excellent overview of the data generated when users visit websites and in …
Navigating the dental marketing minefield. A number of UK design companies, including those providing specific services to dentists, are re-branding themselves and moving away from just providing web design services. You will see them starting to use over-arching descriptions such …
Digital marketing, SEO, SEM, PPC – what does it all mean? Read More »
