Where first with your digital marketing budget? The question of where to use your digital marketing budget is usually a hot topic when dentists call our team for advice. Should they go with search engine optimisation, AdWords (pay-per-click) or jump …
Organic SEO, Adwords PPC or Facebook For Dentists? Read More »
Benefits of bespoke video presentations for dentist’s waiting rooms Providing useful marketing materials in a dental reception area is a well-proven tactic for encouraging existing patients to take up new types of treatments. Whether this is via a “smile design” …
Don’t let your dental marketer exploit your website! Here at Dental Media we have many years of SEO experience within our team and we’ve seen quite a lot of “dodgy” SEO tricks come and go. Google is now a lot …
Is your website a hidden SEO hub for sneaky links? Read More »
Best and worst web marketing practices summarised A new year arrives and with it a good opportunity to review your dental practice website and the tools and techniques you can use to help boost its Google ranking positions. Even with …
4 Do’s and 4 Don’ts For Your Website Marketing in 2018 Read More »
Your bolt-on expensive SEO package isn’t delivering – here’s why…. I took a call from a dentist yesterday who wanted a review of his SEO campaign which had been in place for 8 months. His SEO company dedicated to dentists, …
Quality and Reliability Matter – Don’t skimp on them! In the last week here at Dental Media we’ve helped two dentists recover their websites after their providers folded taking their client’s websites and back-ups with them. In the first case, …
How new patients evaluate you *before* they get in touch When it comes to marketing, many dentists have a few leaflets printed, perhaps build a website (often very basic) and little else. They then refocus on their clinical activities and …
Why you need a holistic dental marketing strategy Read More »
What does it mean for your SEO and how should you act? Around the middle of November, Google started to introduce a new character limit for a key display item which appear in search results – the data “snippet”. Today …
New, longer snippet descriptions in Google results Read More »
Did your dental supplier give you a bad recommendation you now regret? Over the last couple of months we’ve taken on three new clients who needed to move supplier for their website management and SEO. All of them had launched …
Under-performing website? Unexpected ongoing costs? Read More »
Google AdWords in your dental marketing campaign The use of Google AdWords is growing in popularity as part of holistic dental marketing campaigns and to complement organic (free) search ranking. But do you just “do it” or is there a …
When to consider Pay-Per-Click advertising to attract new patient sign ups Read More »
