by AdminPosted on Posted in pay per click

Check the conversion rates on your dental PPC campaigns very carefully!

Google Adwords or “PPC” certainly has a place in the dental marketing equation but just how much return on investment does it bring? Our own data and comprehensive third party data shows that conversion rates from PPC are generally a fair degree lower than from organic (non-paid) search results. In fact, in many cases PPC conversion rates are < 30% of the rate from organic traffic.

To refresh, conversion is the process whereby a user clicks on to your site and then goes on to complete your contact form or call you – analytics packages can clearly show if the user came via a paid ad. or via an organic listing. So its is quite easy to see which type of traffic delivers the best returns. So should I use pay-per-click?

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by AdminPosted on Posted in Announcements

A couple of key items to look out for when negotiating your dental marketing services

This week we have been involved in a protracted exchange with a web marketing company who’s client is transferring their services to us. The exchange centered around two domains names that the company had registered to themselves and not to the client, effectively giving them legal ownership. They then proceeded to demand additional fees to transfer the domain names to the rightful owner knowing full well that their client neither had the stomach nor the funds for a legal exchange. Fortunately we have been able to demonstrate the error of their ways and the domains are now on their way to the rightful owner. Unfortunately this type of practice is rife and prompted me to document a few other “gotchas” to look out for when agreeing to your web marketing services.

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by AdminPosted on Posted in Google Analytics

Conversion measurement – a key tool for measuring dental website effectiveness

You may hear the word “conversion” mentioned quite frequently if you are active in the world of dental marketing. Although there are a number of different facets, this essentially describes the process whereby a user finds your website and then proceeds to complete the contact form or pick up the telephone to get in touch i.e. a successful web transaction. So how do we measure website conversions?

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by AdminPosted on Posted in responsive

One website for all platforms – desk-top, tablet and mobile!

Our latest websites are now offered with the option of “responsive” design. This means that the website automatically responds and adjusts to the device that it is being viewed on, whether a traditional desk-top PC, tablet or mobile phone. The real “killer” feature is that this is not a separate mobile site – it is just one website that is cleverly constructed to be “responsive” to the viewing platform. This has several clear advantages that will save you time and money both in the initial development and with future updates and can also give you benefits in Google. So what are the key benefits of a responsive dental website………?

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by AdminPosted on Posted in email

Use your email list wisely to support your dental marketing campaigns

One of the most useful but frequently neglected components of the dentist’s marketing tool-kit is the promotional email campaign. This is a great way to reach your existing client base quickly with news updates and offers and it really doesn’t take a huge amount of work to set up and run. So how do I get going?

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by AdminPosted on Posted in local search

Why positive patient reviews and local business directories are important for your Google Local (Places) search position

With Google putting more emphasis on local search results (now called Google+ Local) it is increasingly important to ensure that your business page is optimised. Google is regularly placing seven  “local” search results above the majority of the organic search results to give prominence to local businesses. Using IP location, Google detects where you are searching from and then presents local results it feels are relevant to you. But what does this mean for your website’s search result?

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by AdminPosted on Posted in Dental Video

“Virtual” word-of-mouth referral using skillfully shot video is a great way to encourage new patient contact

Everyone has seen the traditional, hand-written patient testimonial notes on dental websites that praise the excellent treatment received. However, this type of communication is now outmoded and significantly less effective than patient referrals delivered via video…. (more…)

by AdminPosted on Posted in blogging

Blogging is critical for superior dental SEO and patient updates – here’s how….

Regular blogging is essential for two main things a) patient updates and b) supporting SEO to help drive great search results. The need to update your client base is pretty clear and I won’t cover it here other than to say that a regular blog to cover such aspects as news, team events, offers, new services etc is a simple way to stay in touch. Coupled with an e-marketing newsletter and social media, you are on your way to establishing and maintaining a prominent profile.

The second aspect, blogging for dental SEO, is perhaps even more important – here’s why and how to do it…. (more…)

by AdminPosted on Posted in Search Engine SEO - Google

How site updates, blogging and social media activity are affecting ranking

The last couple of months have seen major changes in the way that Google evaluates websites for search positioning. There is a vast amount of commentary about this on the web including some “guidance” from Google directly related to the key factors that dictate how well a website will rank. Sifting through all of this is not easy but we now have sufficient real information to suggest which new key factors are playing an increasingly important role for dental website SEO and Google ranking. (more…)

by AdminPosted on Posted in Search Engine SEO - Google

Latest advice for optimising a dental website

During quarter one of 2012, Google made significant changes to the way that it ranks websites. Many of the traditional ways used for optimising sites, particularly certain types of back-linking, were invalidated and some methods were penalised. This resulted in dramatic ranking drops for many dental websites where SEO campaigns had been performed too aggressively. For example, too many links with identical anchor text were deemed to be unnatural resulting in demotion in the rankings. So what dental SEO techniques are safe and will yield results after the Google updates? (more…)