How site updates, blogging and social media activity are affecting ranking The last couple of months have seen major changes in the way that Google evaluates websites for search positioning. There is a vast amount of commentary about this on …
Search Engine Update – The Effect of “Freshness” and “Social” Read more →
Latest advice for optimising a dental website During quarter one of 2012, Google made significant changes to the way that it ranks websites. Many of the traditional ways used for optimising sites, particularly certain types of back-linking, were invalidated and …
23 pro SEO tips for improving your websites position in Google Read more →
How important is Google position for a dentist’s website? Over 60% of all search traffic is generated by the top 3 positions in Google. Two thirds of all new patient referrals come via dental practice websites – these two statistics …
SEO for Dental Websites – Marketing Tool-Kit Part 5 Read more →
Social media signals take on heightened relevance in Google’s new world of SEO Hang on a moment? Surely social media is all about customer engagement, so what’s all this we are hearing about its use for SEO? Well, for sure …
Google Places pages replaced by Google+ Local Pages As of this morning, Google replaced the first 80 million Place pages world-wide with the new Google+ Local Pages. We are not seeing the full set of features in the UK yet …
The latest Google ‘Panda’ and ‘Penguin’ updates hit dental website ranking During the last few weeks, Google has made further changes to the algorithm it uses to determine where websites rank within its search index. In particular, Google has made …
Google’s latest ranking updates – what it means for dental websites Read more →
Official Google Study – PPC (Adwords) vs Natural Rank One of the big questions we are frequently asked is “do I need pay-per-click ads to supplement my dental SEO campaign?”. Up until now, there was little definitive data to quantify …
Even with a #1 rank paid ads give > 50% incremental clicks Read more →
Paying too much for dental marketing? Quite probably yes. For many dentists, times are getting harder and the need to control costs is more important than ever before. It is also widely acknowledged that effective dental marketing is becoming increasingly …
How Transparent is Your Dental Marketing Provider? Read more →
Optimise Your Dental Adwords Campaign For Big Savings Many dentists continue to waste money by failing to optimise their web marketing strategies. The two biggest culprits are a) payment for over-promised and under-delivered monthly support packages and b) poorly optimised …
Poor on-site SEO penalises new dental websites Good quality SEO is critical to ensure prominence in Google – nothing new there. So why do some dental design companies skimp on the on-site SEO needed to give a new website the …
Why do some dental design companies skimp on SEO? Read more →