Resting on your laurels with an old website may be bad planning Google confirms Updating your website every few years is a sound investment as we’ve covered elsewhere in this blog. Keeping your site fresh, highly-functional and professional will not …
Will an older website continue to rank well in Google? Read More »
What is domain authority and why is it important? You may have read SEO articles which mention “domain authority” as being a key website ranking factor and wanted to know a little more? So what is it exactly? Firstly it’s …
Important, free web properties for all dental practices Google provides several important web ‘properties’ to help local businesses, including dental practices, advertise themselves on the web. The key ones are Google Places for Business, map page and G+ business page. …
Evaluating why some dental websites fall from grace As we’ve seen in earlier articles in this blog, many dental websites have been relegated in the search rankings following a series of Google updates – namely the “Panda” and “Penguin” algorithm …
How an SEO audit can explain falling Google rankings Read More »
Google’s all-new search algorithm – what does it do? Just over a month ago, Google introduced another huge change into the world of search and how it calculates which websites to return when a user enters a search query. This …
How to engage visitors and keep them on your dental website Website “stickiness” is a term that has been around for a number of years – always important but even more-so now. This term is self-explanatory in that it describes …
What to do if your dental website is relegated by Google In early 2012, Google really started to get tough with websites that were “over optimised” – this typically happened where thousands of low quality links had been built by …
Recovering website rankings after a Google penalty Read More »
Primary html data tags and how they are used for SEO. In another back-to-basics article, we will take a look at the some of the key data tags used within the html code of a website and how they contribute …
Search optimisation – why package deals don’t work Many of us will have seen the spam emails that hit our inbox advertising SEO deals, typically promising page one results for a few hundred dollars or less. Similarly you may have …
What is it and why is it beneficial? In this blog article we take a quick look at a feature which Google has made available to web authors to help identify their work on the internet and particularly, where it …
