Be wary of SEO companies who promise ranking positions. I’m often asked whether our search engine services are provided with a guarantee; typically of the form that promises to achieve certain keyword ranking positions in a given time or money …
Be wary of SEO companies who promise ranking positions. I’m often asked whether our search engine services are provided with a guarantee; typically of the form that promises to achieve certain keyword ranking positions in a given time or money …
Don’t get penalised for a poor back-link profile. Good quality back links are still considered to be the most powerful off-site ranking factor for your website and, according to official represetatives from Google, will continue to play a major role …
5 reasons why you need to manage your website back links Read More »
What are they and how can they affect a dentist’s website? It’s now accepted that a dental practice website is one of the most important vehicles for new patient acquisition, typically falling just behind word-of-mouth recommendation when it comes to …
A quick overview of how Google finds a new website and determines where to rank it. And how quickly. One of the regular questions we are asked by dentists and practice managers after their new website is launched is “why …
My new website is live – why can’t I find it in Google? Read More »
And if not how can your team help with the digital marketing programme? The answer here, perhaps unsurprisingly, comes down to the level of resource available, the extent of training and willingness/competence of those involved. Some larger practices are starting …
Why you need it to help boost enquiries *and* for SEO. It’s no secret that you need to capture a website user’s attention within just a few short seconds of them landing on your page. It’s also no secret that …
Why too much focus on a single keyword can be detrimental As an SEO practitioner with many years of experience working with dentists, it’s perhaps unsurprising that I know what the “money” keywords are when it comes to securing dental …
Don’t get caught out by companies who don’t have SEO as a core competence. Regular readers of this blog will know that one of my big concerns in the dental marketing environment is companies who pretend to know about certain …
Managing back-links to your dental website – what you need to know. Whilst “content is king”, good quality back-links are still the holy-grail when it comes to improving the Google ranking for your website. Although perhaps not quite as dominant …
How the use of “keywords” within website text has changed significantly and how *not* to do it. Sometimes we forget that clients may not be as close to the ever changing landscape of web design and SEO as we, the …