With new Google updates imminent, is your site safe from penalty? If you take a look back through our blog under the ‘SEO’ categories, you will find several posts which detail how Google made dramatic changes to its search index …
With new Google updates imminent, is your site safe from penalty? If you take a look back through our blog under the ‘SEO’ categories, you will find several posts which detail how Google made dramatic changes to its search index …
8 tips for writing content that ranks – SEO copywriting for dental websites and blogs When writing copy for the web, what are the key elements to consider when trying make your content as search engine friendly a possible? Just …
Optimising web content for improved search rankings Read More »
The best SEO is built-in, not bolted-on…. I was prompted to write this article following a conversation with a potential client about where SEO sits in the process of designing a new website at Dental Media. The initial question she …
SEO – an integral part of the dental website design process Read More »
The layperson’s guide to search engine optimisation I’m prompted to write this article following discussions with dentists who are seeking to improve their search engine positions, primarily in Google which continues to dominate UK search. It became clear that there …
A sobering tale of how *not* to choose your SEO partner This morning we were approached by a dentist who explained that his practice website had fallen off the face of Google and he couldn’t understand why. A quick check …
Do back-links still add value following Google’s recent updates? Following significant changes to Google’s ranking algorithm in 2012, many SEO practitioners have started to question the overall value of back-links and if they still represent a strong ranking signal. The …
Latest dental SEO updates In 2011 Google started to move the SEO goalposts by introducing the “Panda” update. This targeted low quality sites which published content primarily for the purposes of SEO. One of the main link building sources for …
Was your dental website penalised due to a poor back-link strategy? Back in late April of 2012, Google unleashed a punitive update of the algorithm it uses to rank websites designed to demote websites that had pursued an over-aggressive back-link …
New Google tool available to help recover lost rankings Read More »
What benefit do I get from paid subscription to Yell and other online directories? Will this generate new patient enquiries? This is a question we are often asked and one which has a fairly clear answer – “no!” The rates …
Should I susbscribe to web directories like Yell etc? Read More »
Which marketing techniques deliver best ROI and more patients? Around 8 months ago, a dentist local to our offices refurbished his practice and started to implement a range of “traditional” marketing upgrades. New external signs appeared, the practice manager started …