Revisiting the basic principles for website optimisation As more dental practices develop their online marketing presence, inevitably competition for prominent Google ranking hots up. This is particularly so in competitive environments e.g. large inner city locations with several practices in …
Optimising a dental website for “long tail” searches First off, a quick definition of “long tail keywords” – these are typically longer and less common search phrases that cumulatively, make up the bulk of searches for a particular topic. This …
Broadcast quality content to build your web community It used to be the case that you built your website, published it, gathered a few back-links to promote in Google and job done. Of course a great website is still the …
How voice search will affect SEO Before we start, don’t panic! The introduction of voice search by Google doesn’t mean that everything on your dental website needs to be restructured immediately. However, I will use this as another illustration of …
Another useful technique for improving website SEO In another of our back-to-basics website SEO articles we will take a quick look at optimising images and how this can make a small but useful improvement to your ranking position in the …
Making it easy for Google to find you website pages In the Dental Media blog you will find a wide range of topics, from holistic overviews of various web marketing techniques through to detailed descriptions of some of the important …
….and how they relate to SEO Over the last few weeks we’ve turned down several potential new SEO clients. Whilst turning clients away is not a regular feature of our business, there are some occasions where, ethically, if you feel …
An updated study on ranking signals – June 2013 As seasoned search marketers in the dental arena, one of our main tasks is to try to identify what works and what doesn’t when it comes to increasing a website’s visibility …
Which factors make a website rank well in Google? Read More »
New data shows the importance of a prominent search engine position The correlation between a good ranking position and high levels of traffic to your website is already reasonably clear and the benefits understood. However, latest data from Chitika, a …
The top position in Google attracts 1/3 of all clicks Read More »
Best practice for configuring back-links As part of our marketing campaigns for dentists, we always encourage practice staff to seek out good quality back-links to their website to supplement the search engine optimisation work that we do on their behalf. …
