Category: seo

How does your dental marketer work and who do they work for? Surprisingly, a number of marketing companies are providing SEO services to more than one client in the same business sector and same location. Unfortunately this is also true …

Ethical dental SEO – define your marketer’s remit Read More »

If your website domain name is an exact match to your keywords, there may be trouble ahead…. Over the weekend of 29/30 September, Google rolled out the latest update to its search ranking algorithm, this time aimed at penalising domain …

Google exact match domain (EMD) penalty Read More »

Why your stand-alone dental website isn’t enough 2012 has seen a huge change in the tactics needed for a successful web marketing campaign. Historically, a decent website, perhaps supported with some SEO, was sufficient to ensure that you were in …

Increasing your web footprint to attract more patients Read More »

*Significant* changes in SEO since April 2012 It is accepted that promoting your dental website to a prominent position on page one of Google is the most important element of your dental marketing campaign. 60% of all new patient referrals …

New dental SEO factors and what it means for your website Read More »