Google algorithm update announced for July 2018 – does your dental website meet requirements? The speed at which your website loads has always been important, but with the improvement in broadband speeds and the introduction of 4G mobile data, many …
Why you need a focus for both…. I recently read a blog post from a dental coach where he noted that a few of his clients had significantly wound back their spend on external marketing in favour of prioritising their …
Seeking transparency with contracts and reporting We are currently working with a client who uses our services for organic SEO i.e. seeking prominence in the free listings in Google search results. The dentist also has an historical relationship with another …
Do you know what margin your Ad agency is taking from your monthly advertising spend? Read More »
What is it and why is it critical for your marketing materials? One of the phrases we tend to take for granted in the world of dental marketing is “call to action” – but what does it really mean and …
Why it’s time to “pay-to-play” I’ve long been a proponent of organic SEO, i.e. the quest to get dental websites ranked high in the natural search listings of Google. This is because it is still the primary source for the …
Avoiding AdWords in your dental marketing campaign? Read More »
Why keyword SEO is defunct and may be used to trick you I was recently asked to comment on a couple of SEO reports which had been given as examples to a dentist who was looking for SEO services. She …
Getting your new dental website ranked in Google So you’ve just launched a new website and sat wondering what to do next to start making progress in Google? One option is to pay a marketing agency to start undertaking dental …
Look deep into your Google Analytics data to see what’s really happening with your search optimisation As you’ve possibly gathered if you’ve read other articles in this blog, I spend much of my time working on search optimisation for dentists. …
Why you need to take notice of your dental marketing conversion rates You may sometimes see “conversion rates” referred to in dental marketing reports but perhaps not really understood what these are? Or more likely, you may never have seen …
What is website encryption and why you need it Without going into deep technical discussion, website encryption is simply a mechanism whereby any communication from the device on which you are viewing a website and the server where the website …
