Is your website voice search friendly? The number of users searching for products and services by voice continues to grow at pace, so-much-so that Google recently suggested that over 50% of searches will be via voice by 2020. This is …
Is your website voice search friendly? The number of users searching for products and services by voice continues to grow at pace, so-much-so that Google recently suggested that over 50% of searches will be via voice by 2020. This is …
The dental SEO business can be a minefield for the unsuspecting – watch out for the weasel words! Just for the avoidance of doubt, this post is not suggesting that SEO is a bad thing. On the contrary, SEO, done …
A cautionary tale and why you need to check what you’re paying for! As you’ll see if you read further into our blog, we periodically highlight some of the questionable tactics used by some dental marketers and the disproportionate fees …
Is your marketing company *really* doing the SEO you think they are? Read More »
Pay-per-click – why do you need to consider it and what are your options? Three or four years ago, the main channel for gaining new patients from the web was via the organic (free) search results; primarily Google. But whilst …
Pay-to-play digital advertising for dentists is here to stay Read More »
Getting attention whilst still complying with Facebook’s strict advertising rules One of our most popular services here at Dental Media at the moment is Facebook marketing for dentists. This is where we use our marketing skill to create engaging adverts …
Choosing images which work well for Facebook advertising Read More »
4 key drivers for success With 2019 upon us and new opportunities ahead, it’s timely to take a quick look at some of the priority actions required to ensure your dental marketing campaign is working optimally. Google in particular, made …
Know these 9 things before you begin! Prominent, sustainable search engine rankings are a key foundation for any dental business keen to gain new patients from the web. With web enquiries being second only to word-of-mouth referrals, it’s important to …
Explaining attrition in your lead-funnel and the need for realistic budgets One of the key questions we often hear when dentists enquire about our pay-per-click marketing services is how much to budget for the click costs paid to Google or …
Why a £50 per month pay-per-click budget will likely fail Read More »
….and one good reason why you should! Here at Dental Media we look after websites and digital marketing campaigns for hundreds of dentists based in the UK. A large component of the monthly work we undertake on their behalf involves …
3 reasons not to quit your organic SEO campaign…. Read More »
Stagnant Facebook Ads Don’t Work And Cost You Money! Advertising on Facebook is fast becoming a “must-have” component of any comprehensive dental marketing tool-kit. However, you may see more dentists expressing frustration with the Facebook channel than celebrating their success …
Why Ad Content Refreshes Are Critical For Facebook Marketing Read More »